Wholesale Convenience Store Suppliers
Wholesale Convenience Store Suppliers to independent specialty stores focus on satisfying the store’s needs in what type of products their customers demand. Retailers want a product that has been established and will sell quickly. Contacting local Wholesale Convenience Store Suppliers is a good first step to get a feel for what products do well in that market.
Finding a wholesale distributor or wholesale supplier who already has an established relationship with independent retailers is essential. The wholesaler and retailer relationship is important in product placement in retail stores. If a wholesaler has a good reputation with a retailer the process of getting products into the store is a lot smoother.
Building a relationship and a positive track record is a very important part for the distributor. It is important for the distributor to do some research on what kind of specialty products do well in each store, which can be dependent on where they are located. If a product does well in one retail store the likeliness the wholesaler will recommend it to other stores is high. In independent retailers and stores in general it is all about shelf space and what sells well will claim that shelf space. Products that do not, will be given less space or no space in order to move in a new product that sells well.
Wholesale Convenience Store Suppliers look for products that are innovative and will set them apart from competitors. So, new products have a better chance of making it into an independent wholesaler that works with independent retailers vs. a big box store. A wholesale supplier will have a stronger personal relationship and knowledge with products compared to big box stores as well. This is beneficial to everyone involved because having knowledge about the product in stores will improve sales.
In order to get a product into a wholesale specialty market contacting the correct supplier is the first step. The next step would be sending samples and other pertinent information to that wholesaler if requested. They like to see proof of sales and selling points of that product. Communicating about price points and minimum order quantities is very important. If the distributor likes the product and thinks it would be a good fit for their route they will purchase the product.
If the product does well in stores, the wholesale supplier will continually order more. Proof of sales will bring more orders and getting in contact with other distributors, wholesalers and suppliers in other parts of the country is the next step. A product with proven sales in a few independent specialty stores will make its way to independent retail stores all across the nation through different distribution channels. Establishing and building relationships with distributors and wholesalers is the best way to get products into retail stores.
Here are the 6 steps you need to take to have your product picked up by a supplier.
1. Start with the right questions.) Before you try supplying your product, you need to ask yourself a few basic questions. Do you need to build demand for your product, or is there already a demand for it? Do you know that the supplier would be interested in selling your product? If you can strike a deal with them, can you handle the production volume? Do you want to sell directly to the supplier, or do you want to license your product to a manufacturer that will handle supply?
2. Be prepared to profit.) Does your product offer enough of a profit margin for a supplier? Can you sell your product at a reasonable enough profit to cover the packaging, shipping, commissions, marketing and wholesale supply? Check the supplier’s guidelines for other fees that you will have to build into the cost of your product in order for you to be able to turn enough of a profit to make the effort worth your while. If you work with a discount retailer, they will try to strip your profits down to zero in order to keep their prices as low as possible.
The typical breakdown of margins are: If a products costs $1 to produce, that product will retail for $4. That product that retails for $4 will wholesale for $2 to supplier and stores that purchase direct. Big box retailers like Walmart may offer to pay $1.25 to the manufacturer if the product costs $1 to produce. That is the typical profit margin.
3. Determine if the supplier is the right one for your product.) The relationship between you and the supplier starts with you browsing the store’s that they service for competing products. If the stores already has a similar product, it is going to be very difficult to get your product picked up. Picture in which zone your product would best fit on the shelf and keep in mind that the most precious asset that these big box stores value are their shelf space. Keep this information in mind when you are preparing your presentation to the supplier.
4. Pitch your product.) Decide whether it will be you or a representative to present your product to the supplier. Your presentation depends heavily on your strengths as a businessperson as they will most likely ask financial questions and logistics questions.
It’s common for companies to hire a broker to pitch their product to a supplier, as it will be more likely that your product will make it to the next stage if the individual pitching your product has industry knowledge or a personal relationship with them. The percentage of commission verses, however generally a broker will take around 5% to represent your product.
We at Mr. Checkout have experience dealing with brokers and know that there are several retail brokers that have poor business practices that can potentially damage your brand. If you are seeking a legitimate broker, please give us a call for a recommendation. It could save you a huge headache and a lot of money.
5. Complete the required paperwork.) Often a supplier will have you go through an application process. However, before submitting the paperwork required, you should contact them and let them know your intentions. Having a contact inside of the company will potentially move your application more smoothly through the process.
6. Anticipate the need for increased volume.) Having a supplier pick up your line will most likely mean a significant increase in volume. You should be prepared to ramp up your production and informing your manufacturer of this opportunity.
Having production, logistics and supply to sync is not only difficult, it requires a significant amount of time invested in customer relations. Also, suppliers may have stipulations in the contract that may penalize you for delays in shipping and production. Have an attorney explain all contracts to you if you don’t understand the terms.
If you’re looking to distribute your product through a supplier, be sure to thoroughly assess the marketplace, carefully prepare for production growth, and take full advantage of resources available to help you grow your business.
Top 5 Wholesale Convenience Store Suppliers
Convenience stores are very popular and the foot traffic in them is mostly high due to the strategic positioning. They are near residential areas, in gas stations, in the corner, etc. they are practically the nearest stores to consumer public.
Convenience stores are those retail outlets you can conveniently get to from where you are or live. They are strategically located for easy accessibility. When you run out of milk or you need that duct tape, you would first think of a convenience store. It is just that outlet that makes shopping something convenient to do. Convenience stores can be very convenient for automobile owners as many gas stations feature convenience stores. They can get what is needed while buying gas and continue on their journey.
Here is a list of wholesale convenience store suppliers in the United States:
Kelli’s Gift Shop Suppliers
Kelli’s carries 5,000 items and represents over 600 vendors. With over 20 years of experience, Kelli’s is entrusted by hospital gift shops, hotel gift shops, casino gift shops, boutiques, pharmacy front-ends, Amazon resellers, and other specialty stores. According to the distributor, “all orders are shipped within 1 business day, and we always offer free freight on domestic orders of $450 or more.”
This is a leading wholesale gifts shop supplier. This supplier brings you high quality, safe, cheap, and latest wholesale gifts that will be shipped to you wherever you are.
Its online store gives wholesalers and retailers the simplest way to get nothing but the best gift supplies direct from the manufacturer and into your store as efficiently as possible.
Core-Mark is one of the largest and most valued marketers of fresh and broad-line supply solutions to the convenience retail industry. Offering a full range of products, marketing programs and technology solutions to over 29,000 locations across North America, Core-Mark services traditional convenience stores, drug, grocery, and specialty stores and other small format retailers that sell consumer packaged goods.
Kole Imports and Closeouts
This distributor imports large quantities of bulk merchandise directly from manufacturers overseas, warehouse them, and sell to wholesalers and retailers. Its 250,000 square-foot warehouse, located in Los Angeles, contains millions of pieces of merchandise, allowing it to provide a 99.7% fill rate on orders, and great substitutes for any out-of-stock items. At any given moment the distributor has tens of thousands of unique sellable items in stock that serve many different industries.
VK Wholesale offers a wide range of c-store items including general merchandise, energy supplements, digital scales, OTC medicine, lighters, automotive products, tobacco accessories and more. The company distributes to a wide range of stores all around the country. Its distribution lines have been established over the years of being in the supply chain.