Retail Fast Track™ Course
Presented by Mr. Checkout Distributors
Are you an entrepreneur with a product perfect for retail chains? Do you dream of seeing your product on the shelves of major retailers like Walmart, Best Buy, and Home Depot? If so, then you’ve come to the right place! With Retail Crash Course, you will learn trade secrets on how to sell your products to big retail chain stores efficiently and effectively.
Unlock the Power of Retail
Retail Fast Track Course is your comprehensive solution to breaking into the retail market. For over 30 years, Mr. Checkout has brought more than 5,000 consumer product brands to market. We will cover how to approach, pitch, and sell to retail chain store buyers – no sales experience or existing buyer relationships are required.
Our training program is designed to work at any stage of your business in every product category. Whether you’re in the startup phase or an advanced retail and eCommerce seller, our system can work for you.
Proven Success
Most importantly, Mr. Checkout has developed a proven sales system to get products into retailers such as Wal-Mart, Best Buy, Home Depot, Kroger Grocery Stores, Bed Bath and Beyond, Macy’s, Groupon, and many more.
Our suppliers have sold millions of units to the world’s largest retailers, and their success stories speak for themselves.
Week 1 - Introduction to Retail Strategy
Lesson 01 – Crafting a High-Impact Retail Strategy: Learn how to develop an effective retail plan that drives growth.
Lesson 02 – Scaling Your Business: Understand the factors to consider when deciding whether to start on a small scale or expand quickly.
Lesson 03 – Formulating a Tailored Business Strategy: Discover how to determine the best business strategy based on your unique goals and resources.
Lesson 04 – Adopting Product-Specific Strategies: Explore top retail strategies that are most effective for your specific product category.
Lesson 05 – Identifying Your Ideal Buyer: Develop skills to find and attract the right customers for your products.
Lesson 06 – Outsourcing to Manufacturers: Evaluate the pros and cons of outsourcing production to a manufacturer or co-packer.
Lesson 07 – Leveraging Distributors: Determine when to involve distributors for wider and more efficient market coverage.
Lesson 08 – Designing an Effective Distribution Strategy: Learn how to create a distribution strategy that maximizes product availability and sales.
Lesson 09 – Perfecting Your Product for Retail: Discover key considerations for designing a product with strong retail appeal.
Week 2 - Readying Your Product for Retail
Lesson 01 – Kickstart Your Retail Product Journey: An introduction to the process of preparing your product for retail.
Lesson 02 – Packaging with Retail in Mind: Learn about packaging considerations including design, cost, functionality, and sustainability.
Lesson 03 – Setting Up Your Infrastructure and Operations: Understand necessary infrastructural and operational capacities for efficient product supply.
Lesson 04 – Mastering Retail Math: Learn important retail calculations and metrics to guide business decisions.
Lesson 05 – Retail Pricing Essentials: Understand pricing strategies that optimize profitability.
Lesson 06 – Navigating Logistics and Warehousing: Gain insights into key logistics aspects such as warehousing, shipping methods, and related terminologies.
Lesson 07 – Grasping Essential Retail Systems: Overview of Electronic Data Interchange (EDI), Universal Product Codes (UPC), and the importance of liability insurance.
Lesson 08 – Understanding Retail Terminologies: Get comfortable with industry jargon for effective communication with retail partners.
Lesson 09 – Managing Retail Financials: Insights into the financial aspects of retail, including budgeting and funding.
Lesson 10 – Building Your Brand: Discover the importance of branding and marketing strategies in retail.
Lesson 11 – Importance of Certifications: Learn about necessary certifications and their impact on your retail opportunities.
Get Started: Prepare for Retail Success: Utilize this week’s lessons to prepare your product for retail.
Week 3 - Hone Your Retail Engagement
Lesson 01 – Strategies for Identifying Potential Buyers: Learn about effective methods and tactics to identify and target potential buyers.
Lesson 02 – Using Resources for Buyer Discovery: Introduction to the paid resources that can aid in discovering buyers.
Lesson 03 – Exploring Free Options for Buyer Discovery: Understand how to leverage free resources to find potential buyers.
Lesson 04 – Targeting the Right Buyer for Your Product Type: Dive deeper into strategies to identify the most suitable buyers for your specific product.
Lesson 05 – The Art of Approaching Chain Store Buyers: Learn the nuances of reaching out and effectively communicating with retail chain store buyers.
Lesson 06 – Perfecting Your Sales Pitch: Gain insights into creating and delivering a compelling product pitch.
Lesson 07 – Techniques for Pitching Your Product to Chain Stores: Learn strategies for successfully pitching your product to retail chain stores.
Lesson 08 – Crafting Persuasive Dialogues with Buyers: Learn key phrases and conversation strategies to convince buyers to purchase your product.
Lesson 9 – Navigating International Retail: Insights into pitching to US retailers from overseas, understanding differences in retail cultures.
Lesson 10 – Pitching Products to Online Retailers: Learn specific strategies for pitching your products to online retailers such as Groupon.
Lesson 11 – Expanding Your Product Overseas: Understand the basics of exporting your products to international markets.
Lesson 12 – Selling to Home Shopping Networks: Tips and strategies for selling your products on platforms like HSN and QVC.
Get Started: Identify Your Ideal Contacts: Apply lessons learned to identify and create a contact list of potential buyers.
Week 4 - Master the Buyer Pitch
Lesson 01 – Initiating Contact with Potential Buyers: Learn how to effectively start a conversation with potential buyers.
Lesson 02 – Discovering the Best Buyer for Your Business: Understand how to determine and reach out to the most suitable buyer for your business.
Lesson 03 – Preparing in Advance for Buyer Interaction: Gain insights into the preparation required before initiating a dialogue with potential buyers.
Lesson 04 – Conducting Thorough Buyer Research: Learn the importance of conducting thorough buyer research to ensure successful interactions.
Lesson 05 – Designing Compelling Pitches and Scripts: Master the art of creating and delivering persuasive pitches and scripts.
Lesson 06 – Influencing Buyers to Purchase Your Product: Learn communication techniques to persuade buyers to purchase your product.
Lesson 07 – Unveiling Buyer Contact Information: Understand strategies to find accurate contact information of buyers.
Get Started: Prepare Your Presentation for Retailers: Use lessons learned to prepare an effective presentation for a retailer.
Week 5 - Understanding Retail Operations
Lesson 01 – Demystifying Chain Store Orders: Learn about what to expect when you receive a chain store order.
Lesson 02 – Getting Paid by Chain Stores: Understand the payment process and practices in retail chains.
Lesson 03 – Retail Fees: Get to know various retail fees, promotional costs and why they matter.
Lesson 04 – Deciphering Retail Fees and Rebates: Understand the common retail fees and rebates and their impact on your bottom line.
Lesson 05 – Avoiding Chargebacks, Rebates, and Fees: Learn strategies to minimize chargebacks, rebates, and other retail fees.
Lesson 06 – Assortment Plans and Product Life Cycles: Understand the concept of assortment planning and product life cycles in retail.
Lesson 07 – Abiding by Retail Ethics: Gain insights into the importance of ethics in the retail business.
Lesson 08 – Ensuring Success through Branding and Marketing: Learn the role of marketing and branding in the success of your retail business.