Joel Goldstein


Retail Trendspotter, Author & CPG Strategist

Joel is the “go-to” person when trying to place a new product into retail. He is the author of Amazon’s best selling book Start From Success, and host of . Focused on the retail sector, he is able to advise you where your product will be best received.

He has contributed to Entrepreneur, Forbes, Inc. and regularly is used as a retail industry expert on Fox News. Joel has the experience needed to develop a actionable go-to-market strategy, placing product on retail shelves nationwide in independent stores and with major retailers.

Paula Roche

Paula Roche

New Product Manager

Paula comes from a product purchasing background and brings a fresh new perspective to our product review meetings. She is the one that keeps our system on the tracks and makes sure that our team is always on the same page.

Michelle Neal

National Account Manager

Michelle helps Mr. Checkout suppliers navigate the path to market to our international group of distributors, wholesalers and retailers. Her background gives her the structure needed to execute a well timed path to market for the products that she meets with everyday.

Matt Yates

Relationship Manager

Matt brings the personality to Mr. Checkout by keeping in touch with our distributor and retail partners. In his spare time he pursues his passions in both working on his sports car and online gaming.

Bree Goldstein

Public Relations Director

Bree has “boots on the ground” experience. She has represented the government, large organizations (such as United Way), small companies and public figures. She currently works with Mr. Checkout to launch new products into the spotlight!

Jennifer Goldstein

Web Content Manager

Jennifer brings her strong background in marketing and media to Mr.Checkout. Jennifer came from her video company where she produced large scale projects for corporations and goverment agencies.  She provides support development of new online publishing and communication materials.

Bob Goldstein


Bob has 35 years of distribution experience to include the consumer goods, wholesale and retail industries in addition to consulting in same.  Bob founded Mr. Checkout Distributors, Inc. in 1989 and continues to steer its growth today proudly servicing in excess of 61,000 retail locations.  Bob holds a BS from Belknap College in NH and served in the U.S. Army Reserves for a decade.

Office Support Team