Sporting Goods Distributors
Sport is one big entity. The reason is that there are so many sporting activities that they cannot all be recognized. New sporting activities are being discovered by the day and more would still be discovered. The importance of sporting kits to an athlete cannot be overestimated. This is because the winning athlete needs the best of the kits and gears he can get to help him do better. For instance, a footballer cannot be practicing or undergoing trainings without footballs or spike shoes. The shoes of a basket ball player would not be efficient to a sprinter as it may be heavy and loose. Therefore, an athlete must get the requisite sporting materials and gears to guarantee optimum performance.
It was back in the days that sporting goods used to come from a couple of brands; now, several brands are in the business of producing sporting goods. These products are needed by sport professionals and non professionals as they are easy to wear and they are even objects of fashion statements. The Air Jordans was originally made for basketball players; now, it has become fashion sport shoes.
With products coming out constantly, there needs be market for them. The manufacturer cannot be the one thinking of entering retail stores to pitch. Though manufacturers are acting as retail as people order and even design their products especially with Puma and some others.
Distributors are contracted to because of their wide networks. Distributors are companies that can reach several thousands of markets both within and outside the country. They have grown their network to cut across several stores and they have established lasting relationships with these stores. It is not impossible that a distributor can get a product to more than 1000 stores. Some can do way more. If a manufacturer is just starting out, it is always helpful to use these distributors as they can provide wide distribution to products.
Just like other distributors in the supply chain of many consumer products, the distributor has to be in constant contact with manufacturers and retailers. They have to consider the price at which they are distributing so that the retailer does not stock up forcefully and regret as consumers are mostly wary of prices.
Sporting goods can be very essential as there are several sporting events going on in every part of the world. The athletes cannot keep wearing the same kits; they need new ones over time. This is where the sporting goods manufacturer is a very important person. To ensure that teams are not deprived of necessary items, teams sign contracts with manufacturers of sporting goods. This can run into millions of dollars depending on the type of team. If it were to be a popular team, the sporting goods will be topnotch and provided by a top designer. However, for most of the teams, the distributor is the supplier.