The Secret to Package Design Success
First impressions matter when it comes to attracting customers to your product at convenience and grocery stores. One of the first things these customers notice is the package design, so make a lasting impression with these tips:
Consider the pricing.
If you’re creating a package for a low-priced product, don’t overdesign the packaging. Any extra features or complicated designs will raise the cost of creating each unit and lower your margins. Low-priced products should have a simple, straightforward design where the product and the product’s purpose can be easily seen and understood.
Know your audience.
Who are you trying to appeal to with your packaging? If you’re aiming for a younger, eco-conscious crowd, the product’s packaging should feature greens and light colored hues, while products designed for kids should be brightly colored with fun fonts and designs. The goal is to design a package that your target audience will walk by and immediately identify with, so get a deep understanding of your market before making any decisions.
Sure, overselling or exaggerating what your actual product is on the packaging might lead to an increase in sales, but it will always lead to unhappy customers. If you want to grow a loyal and trusting customer base, be honest about what’s inside the packaging. Don’t advertise features or benefits that don’t exist, and don’t make the product appear to be a different size than it actually is.
Do a test.
Ask your wholesale distributors to do a test run with a few different packaging versions to see how they perform in the real world. Wholesale distributors should be able to run a small market test to determine which package option works better for customers and the retailers you’re selling to as well. Once it’s on the shelves, be sure to stop by yourself and do a walk-through to see how the product stands out and compares with the competitors once it’s back to back with them.
Remember the function.
Although many brands get wrapped up in creating unique and eye-catching package designs, it’s important to remember that first and foremost, packaging is used to protect the products. Be sure to factor this function into your package design and create a package that can keep the product intact as well as grab customers’ attention.
For more advice on what retailers and customers are looking for in product packaging, contact the experienced team of distributors at Mr. Checkout Distributors.