The number of those who enjoy smoking is growing and the market is expanding. Electronic cigarette is a disruptive technology that has changed the act of smoking. E-juice is also known as e-liquid. This liquid contains nicotine or flavor or both to give the users the experience they crave. The technology is one that gives the preference of which flavor to enjoy and this makes it more appreciated by users. However, this liquid has to be sold in retail outlets so that users can refill and enjoy but the manufacturer will have a lot of logistical issues getting the product to retail centers itself. Thus, the importance of distributors in ensuring that the crave of electronic cigarette smokers is satisfied.

An electronic cigaretteis a handheld electronic device that simulates the experience of smoking a cigarette. It was first discovered in 1964 but wasn’t until the early 21^stcentury that it started to enter the market. Since then, the market reception has open more distribution opportunities for distributors. Only distributors can reach the wide market there is. There are distributors who can get to tens of thousands of stores to distribute. It is the manufacturer’s aim to make profit from the massive sales of his product. Thus, it would not be commercially wise not to use distributors who have the network, equipment, personnel, transportation, and reputation.

Before the coming into the market of electronic cigarettes, there were the traditional cigarettes with the puff smoke from tobacco or nicotine extracted from it. There were several brands but the same flavor. Smokers could not get a different taste for what they pay and take regularly. Monotony can be very boring. The coming into the marketof electronic cigarette may as well signal the gradual end of the traditional cigarette manufacturers as the new technology provides flavors of different variants. Smokers can get coffee, nicotine, and many others from the vapor they inhale. This may be smoking simulation but it takes the experience to a greater level as the associated risks of cancer that has been discovered with the chemicals in traditional cigarettes are not present in the electronic cigarettes.

Because of the relentless campaign by manufacturers and marketers of electronic cigarettes, more people are getting to know the awesome advantages and the numerous benefits they gain from smoking electronically than the traditional cigarettes which have been proven by countless research to be very harmful to the health of the average smoker and those around.

The average manufacturer of e-cigarette has to focus on improving the market to meet demand. It can be very stressful to try to reach the hundreds of millions of consumers or the numerous retailers in this niche. With the disruptive technology the device provides the market and the improvement constantly made to it, the need has arisen to meet the popular demand in the market.

The benefits of electronic cigarettes with its liquid of many variants have drawn much demand for it and only distributors can reach this growing market.