distribution
Distribution

DO YOU HAVE A PRODUCT WE SHOULD KNOW ABOUT?

Mr. Checkout is a national association of independent wagon-jobbers and full-line distributors. We distribute product to approximately 35,000 independent stores around the country and are always seeking the next hot new product. If you have a product, we want to hear from you!

Wholesale Pet Store Suppliers

Wholesale Pet Store Suppliers to independent specialty stores focus on satisfying the store’s needs in what type of products their customers demand. Retailers want a product that has been established and will sell quickly. Contacting local Wholesale Pet Store Suppliers is a good first step to get a feel for what products do well in that market.

Finding a wholesale distributor or wholesale supplier who already has an established relationship with independent retailers is essential. The wholesaler and retailer relationship is important in product placement in retail stores. If a wholesaler has a good reputation with a retailer the process of getting products into the store is a lot smoother.

Building a relationship and a positive track record is a very important part for the distributor. It is important for the distributor to do some research on what kind of specialty products do well in each store, which can be dependent on where they are located. If a product does well in one retail store the likeliness the wholesaler will recommend it to other stores is high. In independent retailers and stores in general it is all about shelf space and what sells well will claim that shelf space. Products that do not, will be given less space or no space in order to move in a new product that sells well.

Wholesale Pet Store Suppliers look for products that are innovative and will set them apart from competitors. So, new products have a better chance of making it into an independent wholesaler that works with independent retailers vs. a big box store. A wholesale supplier will have a stronger personal relationship and knowledge with products compared to big box stores as well. This is beneficial to everyone involved because having knowledge about the product in stores will improve sales.

In order to get a product into a wholesale specialty market contacting the correct supplier is the first step. The next step would be sending samples and other pertinent information to that wholesaler if requested. They like to see proof of sales and selling points of that product. Communicating about price points and minimum order quantities is very important. If the distributor likes the product and thinks it would be a good fit for their route they will purchase the product.

If the product does well in stores, the wholesale supplier will continually order more. Proof of sales will bring more orders and getting in contact with other distributors, wholesalers and suppliers in other parts of the country is the next step. A product with proven sales in a few independent specialty stores will make its way to independent retail stores all across the nation through different distribution channels. Establishing and building relationships with distributors and wholesalers is the best way to get products into retail stores.

Top 6 Wholesale Pet Store Suppliers

According to globalnewswire.com, the world pet care market would hit a whooping $269 billion by 2025. At the moment, it is estimated to have reached $75 billion in the United States alone. This is on yearly estimates. This clearly shows that people put a lot of money on pet products.

Pet stores suppliers have to be in constant hunt of products so as to be able to satisfy the large market. The list of wholesale pet stores suppliers is inexhaustible. However, quite a number would be supplied below.

Sandia Pet Products, Inc.

This is a manufacturer/wholesaler to retail pet supply stores, groomers, vet clinics, and gift shops. All of their products are made with strong nylon webbing available in solid colors or with sewn on ribbon. High-quality hardware and their superb workmanship ensure satisfied customers. You can browse their online store and choose matching combination products.

PetGo Wholesale

This is a Pet Product Wholesale and distributor located in Los Angeles, California. The wholesaler works with Pet Brands to help them gain more traction on their brand website as well as sales growth of the brand via sister marketing agency. The wholesaler produces brand contents via videos and photography.

Base 4 Ventures

BASE4 Ventures LLC was conceived in 2003 with a simple idea to bring quality products to the market at lightning speed. Base 4 Ventures headquarters is located in Carrollton, Texas. Their vast list of retail partners highlights their flexibility and nimbleness in the market.

The hallmarks of their company are design, innovate, and deliver. Base 4 Ventures have been creating quality, consumer goods for over a decade and as a natural extension the company has slowly been designing and developing its way to greater and greater market share. Products include accessories such as pet collars, leashes, bowls, and toys.

Napa Pet

Napa Pet, LLC. is an innovative luxury pet brand based out of Nevada, Las Vegas and New York City. Napa Pet is a wholesaler and a manufacturer. The company private labels its brand on product offerings and it designs and manufactures its own products.

Beeztees

Beeztees is a brand that is specialized in everything related to pet care. The company offers accessories for dogs, cats, rodents, birds, and fish. From dog toys to rabbit hutches and from scratching posts to bird houses; the company supplies on a wide range.

Pet Stores USA

Pet Stores USA is the clear leader in drop ship services to the pet industry. With over a 10 year head start and over 40 years’ experience in the pet category, Pet Stores USA offers all the top brands and top pet items in its growing catalog of over 2,500 items. These products arrive directly to consumers in a timely fashion from its warehouse centrally located in Cincinnati, Ohio.

Here are the 6 steps you need to take to have your product picked up by a supplier.

1. Start with the right questions.) Before you try supplying your product, you need to ask yourself a few basic questions. Do you need to build demand for your product, or is there already a demand for it? Do you know that the supplier would be interested in selling your product? If you can strike a deal with them, can you handle the production volume? Do you want to sell directly to the supplier, or do you want to license your product to a manufacturer that will handle supply?

2. Be prepared to profit.) Does your product offer enough of a profit margin for a supplier? Can you sell your product at a reasonable enough profit to cover the packaging, shipping, commissions, marketing and wholesale supply? Check the supplier’s guidelines for other fees that you will have to build into the cost of your product in order for you to be able to turn enough of a profit to make the effort worth your while. If you work with a discount retailer, they will try to strip your profits down to zero in order to keep their prices as low as possible.

The typical breakdown of margins are: If a products costs $1 to produce, that product will retail for $4. That product that retails for $4 will wholesale for $2 to suppliers and stores that purchase direct. Big box retailers like Walmart may offer to pay $1.25 to the manufacturer if the product costs $1 to produce. That is the typical profit margin.

3. Determine if the supplier is the right one for your product.) The relationship between you and the supplier starts with you browsing the store’s that they service for competing products. If the stores already has a similar product, it is going to be very difficult to get your product picked up. Picture in which zone your product would best fit on the shelf and keep in mind that the most precious asset that these big box stores value are their shelf space. Keep this information in mind when you are preparing your presentation to the supplier.

4. Pitch your product.) Decide whether it will be you or a representative to present your product to the supplier. Your presentation depends heavily on your strengths as a businessperson as they will most likely ask financial questions and logistics questions.

It’s common for companies to hire a broker to pitch their product to a supplier, as it will be more likely that your product will make it to the next stage if the individual pitching your product has industry knowledge or a personal relationship with them. The percentage of commission verses, however generally a broker will take around 5% to represent your product.

We at Mr. Checkout have experience dealing with brokers and know that there are several retail brokers that have poor business practices that can potentially damage your brand. If you are seeking a legitimate broker, please give us a call for a recommendation. It could save you a huge headache and a lot of money.

5. Complete the required paperwork.) Often a supplier will have you go through an application process. However, before submitting the paperwork required, you should contact them and let them know your intentions. Having a contact inside of the company will potentially move your application more smoothly through the process.

6. Anticipate the need for increased volume.) Having a supplier pick up your line will most likely mean a significant increase in volume. You should be prepared to ramp up your production and informing your manufacturer of this opportunity.

Having production, logistics and supply to sync is not only difficult, it requires a significant amount of time invested in customer relations. Also, suppliers may have stipulations in the contract that may penalize you for delays in shipping and production. Have an attorney explain all contracts to you if you don’t understand the terms.

If you’re looking to distribute your product through a supplier, be sure to thoroughly assess the marketplace, carefully prepare for production growth, and take full advantage of resources available to help you grow your business.

DO YOU HAVE A PRODUCT WE SHOULD KNOW ABOUT?

Mr. Checkout is a national association of independent wagon-jobbers and full-line distributors. We distribute product to approximately 35,000 independent stores around the country and are always seeking the next hot new product. If you have a product, we want to hear from you!