retail distribution
Ways to Promote a Product 1

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Mr. Checkout is a national association of independent wagon-jobbers and full-line distributors. We distribute product to approximately 35,000 independent stores around the country and are always seeking the next hot new product. If you have a product, we want to hear from you!

Ways to Promote a Product

Promoting a product can take some strategies. You are pitching to every customer with every promotional advertisement, picture, statement, video, POP display, or any other thing you put up. Thus, you have to get the best into it. The customer is the person who determines the success of a product in the long run. In the 21stcentury, the world has gone digital. Mass media is still widely in use but the internet is the world’s biggest hub with about half of the human populace fully online and active. Thus, there are a lot of potential customers that can get your products if there is the proper promotion of the product for distribution.

Offer Customers an Exclusive Preview

This is a way of giving your customers some feeling of exclusivity and importance. Since they would most likely the first to patronize you, you can have a private pre-launch party, an online preview, or a special invitation to test the product.

Social Media Contests

Social media contests have a way of spurring people into action. More, they bring more followers and arguably more sales. For instance, a contest on Facebook can rake in more views and likes on the product. An Instagram contest definitely brings more followers.

Email Marketing

It was discovered that about 80% of consumers open emailsfrom businesses and about 45% of them take action. Using email newsletters and sending offers can be effective in reaching millions. Discounts and promotional offers can even be advertised through the platform, which do more persuasion.

Facebook Ads

These can be very effective because you can target specially your audience. With a well organised database of about two billion people, you can reach customers by their geographical location, age, marital status, likes, interests, etc. More, Facebook ads are relatively cheaper when compared to other ads with similitude in the same coverage.

In-Store Promotions

You need to give customers an experience they will always want to come back for. Utilize signs and promotional gears that will pass exciting information to customers at a glance. You can even advertise at your parking lot with banners and posters.

Host an event

Events bring new people and you can convert them with this. Host events at your business; these don’t have to be elaborate. You can have an open house or an info session. However, your type of business will determine what you can do.

Offer an upgrade or a trade-in

Depending on the type of business you run, you can offer an upgrade to your product or services. For instance, if you run a spa, you can give start an upgrade by adding some new services. A trade-in basically means bring an older product in exchange for a new one.

Share customer reviews

You get to promote your products with the reviews given by the customers. They have tried out the product and others will be keen on knowing their experience. Don’t ignore suggestions or opinions given in these reviews.

DO YOU HAVE A PRODUCT WE SHOULD KNOW ABOUT?

Mr. Checkout is a national association of independent wagon-jobbers and full-line distributors. We distribute product to approximately 35,000 independent stores around the country and are always seeking the next hot new product. If you have a product, we want to hear from you!