The Future of Retail Personalization
Customers now have more ways than ever to make their shopping experience, as well as the customisation of their items, their own.
1. Burberry instore personalization
Customers can buy their bags or coats completely made to order. Bags can have personalized nameplates attached. After their item is delivered, the customer can see a video about how their item was crafted, showing the design sketches and how the patterns were cut.
2. Anya Hindmarch
One of London’s most popular bag designers, Anya Hindmarch allows customers to customize every feature of their handbags.
3. Shoes of Prey
Based in Sydney, Australia, this shoe retailer lets customers create their own shoes using 3D designer technology. The customer gets to choose the shoe’s colour, height, and shape.
4. Carbon 3D Printing
Using clip technology, this commercial clip can print quickly, which is great for production.
About the author
Joel Goldstein
Joel is the “go-to” person when trying to place a new product into retail. He is the author of Amazon’s best selling book Start From Success, and host of RetailSummit.live . Focused on the retail sector, he is able to advise you where your product will be best received.
He has contributed to Entrepreneur, Forbes, Inc. and regularly is used as a retail industry expert on Fox News. Joel has the experience needed to develop a actionable go-to-market strategy, placing product on retail shelves nationwide in independent stores and with major retailers.