The Future of Retail Mobile & Ecommerce
The digital experience is hardly a novelty for customers anymore. Mobile phones and tablets have forever changed the buyer’s experience.
1. Harris + Hoole app
This coffee company has made it easier than ever for customers to customise their favourite drink order, pay easily over mobile, and use their digital loyalty cards to get free coffees. Customers also enjoy a free coffee when they sign up for the Harris + Hoole app.
2. UTme! (Uniqlo concept app)
Customers can order custom-designed shirts via this app. In addition, they call sell their designs through the app’s Marketplace feature.
3. Dandy Lab
This retailer was open for 6 months, and used data science to integrate their online and in-store shopping experiences.
People using this app can upload clothing items they like, and the app will look through over 250 stores to find locations to order online.
5. Starbucks App
Using this app, customers can place their orders ahead of time, use and keep track of their customer rewards and find nearby stores.
This mobile marketing company connects businesses and brands with their digital audience, with broad, targeted and located-based marketing.
7. Estimote iBeacon “Nearables”
These are small sensor stickers that can send a message to smart phones. They can help retailers keep track of their customers’ buying patterns.
This app lets customers know about current sales or promotions as they walk by stores or restaurants.
This is the first company to create Google beacons. With this app, smartphone users will get a text or alert with a URL. Clicking on it will allow them to see nearby things that may be of interest, like estimated wait times for the bus.
Elevaate is a cloud-based platform that uses data science to enhance revenue and customer and employee experiences.
Ometria helps businesses identify demographics that make up their target audiences, which assists them in tailoring the customer experience.