TEN WAYS TO PROMOTE YOUR BRAND
Advertising: this is the most used method of brand promotion. Advertising has the power of getting the information across to millions. When a new product is announced, it is exposed to the world via the advertisement via radio or television or the internet.
Trade shows: if there is anywhere people would gather more to discuss, make connections and exhibit new products, it is the trade show. A brand can get more popularity by constantly exhibiting new products to the retailers and distributors. This way the brand keeps resonating within the market for it.
Brand distributors: a brand distributor is more like the face of the brand to retailers. He goes to several retail outlets with the goods. She has the duty to convince the retailer into stocking the goods. He has to be able to pitch the benefits to the retailer.
Social media: arguably, Facebook alone has over a billion users. Imagine being able to pitch a brand to the billion users of Facebook – that’s the power of social media. In the 21st century, it is prerequisite that every brand is promoted on the internet else it would not last long.
Celebrities and social influencers: when a new American pop video comes out, it can get about a million views in hours if the pop singer is very famous. This pop singer can help sell the brand identity to millions by identifying with it. Social influencers also can help advertise in this line.
Signage and markings: when people enter a retail store, they see some signage telling them about one brand or the other. Last minute decisions can be made with these influencing objects. It is vital that a brand create the posters and signs that would stay in the market.
Internet and mobile ads: billions of people visit the internet daily to get information. Coincidentally, the information they might seek may be the one a brand is giving. The internet ad works with internet enabled devices like the mobile phones and it can get to billions every day.
Mobile apps: going via a mobile app to visit a brand’s store directly is easy. One can make purchases, fix appointments, and do several things with a brand via the app. The app is like the brand store with everyone with it. Spotify is a brand that sells and distribute music- it works with an app.
Identifying the brand with popular events: events like sports, holidays and fashion shows have helped several brands. For instance, Coca cola is known to identify with the World Cup; they are also known with Christmas.
Rack jobbers: in a store, there are representatives of special brands who get a corner to themselves; here, they sell the products of their brand alone. These folks are called rack jobbers. Having them in retail outlets can go a long way in boosting the popularity of the brand with consumers as they meet with consumers every day.