DO YOU HAVE A PRODUCT WE SHOULD KNOW ABOUT?

Mr. Checkout is a national association of independent wagon-jobbers and full-line distributors. We distribute product to approximately 35,000 independent stores around the country and are always seeking the next hot new product. If you have a product, we want to hear from you!

Supermarket Merchandizing

These are large self-service stores that sell groceries, medications, food items, household goods, and some clothing. Supermarkets are very common as they offer a fairly large selection of products. Supermarkets are many times anchor stores at malls and even shadow stores as they bring a large number of people around. This happens more when the supermarket has an established brand name.

Merchandizing is an art and this should be well painted in supermarkets. As they offer different products for sale, there should be the economy of space and the proper arrangement of shelves to attract the attention of retailers. The use of point of purchase displays is also very important as attention and awareness need to be drawn to products on display.

Merchandizingutilizes the power of the sight. Goods and displays are strategically placed to draw attention of customers. With arrangement, displays, wall hangings, strategic placements, and other techniques, messages are sent to the customers’ brain through what they see. The main aim here is to stimulate consumer interest and to entice the customer into making a purchase.

The essence of a retail center is not to add to the architectural beauty of a city, it is to make sales. It is the retailer’s hope that every customer who walks in the store makes a purchase. This is irrespective of the fact that the supermarket may be part of a retail chain or independently owned.

Supermarketsare like every other supermarket in the brands and products they sell. However, what distinguishes the retail outlets is the brand. Big retailers have well established brand names and they work at offering products at unbeatable prices. More, the marketing strategies put in place by big retail brands are hardly beatable by smaller retailers. Massive discounts, surprising promotions gifts, enticing offers, and strategic use of the social and mass media are types of promotion and marketing methods used by these big retail brands.

Despite the fact that a supermarket is a fairly large retail store, the way the products in the store are presented goes a long way in determining if the customer is going to make a sale or walk out the door empty-handed. Merchandizing is the key. The retailer has to understand that sales can be inspired even if the product is not what the customer has in mind. Many people go to stores and leave with much more than what was budgeted for. Stimulate impulse buying by placing the goods in an attractive and tempting way. For instance in Halloween, place candies in conspicuous places; this will inspire more sales.

One way you can always ensure a purchase is having sufficient products that the decision will be on which of the products to purchase rather than whether or not to purchase.

People want a different taste of the same thing; give them with constant changes of the arrangement of your supermarket. Let your arrangement flow with the seasons. During Christmas, arrange it to showcase Christmas products; during Halloween, let the craft items and candy always be at conspicuous places.

DO YOU HAVE A PRODUCT WE SHOULD KNOW ABOUT?

Mr. Checkout is a national association of independent wagon-jobbers and full-line distributors. We distribute product to approximately 35,000 independent stores around the country and are always seeking the next hot new product. If you have a product, we want to hear from you!