Supermarket Marketing Strategies
As a supermarket, you are selling several products which attract different customers. However, you are not the only supermarket around, you have competition. You should look for marketing strategies that will help you increase foot traffic to your store. Here are some strategies to market you supermarket and drive in some foot traffic.
Advertise Multi-Use Products
Multi-use items are items that can be used for more than one purpose. These attract home makers as they can see it as a way of saving money. You should have this advertised as the multi-functional build up draw the attention of buyers.
Host Cooking and Educational Classes
Since supermarkets deal in food and home items, it won’t be a bad idea to host cooking and educational classes. This can bring people in the society to your supermarket. You can have it free or for a token. People who attend can get to check out products and sales can inevitably be made.
Have promotional sales where prices can be slashed and made attractive to customers. Hold seasonal promotional sales and the foot traffic will increase. You can sell off old products this way and create space for new items.
Work with Brands
Working with brands will get you promotional items and goods at prices at which you can sell at a discount. You should get to meet up with brands and manufacturers to work out something which can be mutually beneficial to you both. The aim of the manufacturer is to sell the products; yours is to get more customers.
You can give out free samples to convince customers about a product. You may have to factor this in as one of the associated cost in business. There is however a high chance that the sample will convince the customer.
Social Media Campaigns
This is an avenue to reach out to millions who are on social media. Social media campaign can be on several platforms with hashtags and posts. This can get you a lot of attention on the internet. This attention can materialize in reality as people come to check out what you’ve got in the store.
Personalized In-Store Advertisement
This is how you utilize your store. You have got to put up POP displays, wall displays, and some many other promotional items that can tell people you have a products and the section where they can get it.
Online Printing Marketing Materials
Use display pictures, picture posts, and other online marketing materials to draw customers on the internet. The internet is a large space and graphical items attract the attention of people the more. Advertise promotions, discounts, clearance sales, and other events happening at your store with this.
Use charity to gain some popularity. Let your supermarket be known as one that gave supplies to a home or sponsored some humanitarian event. People love to be associated with businesses with the heart for charity and good image. Use this to your advantage as you get adequate media publicity of it.