The sales of goods and services require several workable strategies. Be it a manufacturer, a sales agent, a distributor, a retailer, a dealer, etc. a seller has to realize that the customer wants to be convinced that adequate value is given for the money. Thus, it is the seller’s job to convince the buyer that there is value in what is for sale. Keeping foot traffic high takes understanding the customer’s needs and looking at ways to give them solution. It may be the seller that will point out that the customer has a problem which needs to be solved; we don’t always know we have problems until they get pointed out. Below are some strategies to increase sales.

People don’t buy products; they buy the solutions the products give.

This is the plain truth about commerce. Everyone is looking for solutions to problem. For instance, hunger is a problem that can be solved by getting food and water. An empty gas tank is a problem that is solved by buying gas at the station. Thus, every product must be solving a problem. Position your product to be the best solution in the market for the problem.

Clearly define your customer

Know those who you are selling to. Are you selling to young people or to elderly persons? There is a need to properly understand peculiarities of the customers. The older generation who are nearing retirement or are retired may not be your customers. You should look at what will attract your customers; get packaging, marketing, and features to suit your customers.

Identify the Problem Clearly

You should properly identify the problem you are looking to solve with your solution. This will help you know what to offer your customers. You should be able to gauge the situation in the market and give a solution that will be widely accepted and even displace the competition you may have.

Develop your competitive advantage

You need to work on that uniqueness and innovation you are bringing to the market. You should look at deriving respect for your product from the difference you bring to the market. Don’t try to be like other products as your uniqueness is what defines you. Take the use of iOS by Apple in their mobile phones as an example.

Use content and social media marketing

Social media marketing is very essential. Content is what attracts people to your website and social media platforms. Have a page on the internet where your products are advertised and develop a following. You can even utilize the use of social media ads which can be specifically set to reach your target audience.

Cold call

This is one age-long and effective sales strategy. Giving customers calls to inform them of products, offers, promotions, and other marketing benefits can be very essential. You should get the contact info of customers or look them up in the directory to get them informed about what could be of benefit to them.