Using a Static Cling for In-Store Marketing
Window clings are often used as point of purchase displays in retail stores and establishments. Use it to highlight certain products, promotions or events. These marketing materials are effective attention-grabbers. These window graphics are also ideal decorations for your stores and at home. If designed and printed well, they can help make your spaces look more engaging. Use them to help increase your store’s foot traffic.
Window clings are printed on opaque adhesive-free static clings. They are easy to install. You can peel them off, reposition and reuse them conveniently without damaging surfaces. They are applied by static to glass and other smooth surfaces like plastic or metal. These prints are available in various standard and custom sizes.
Static clings are made from a thin plastic film that “clings” to different surfaces with static electricity. Static cling will cling to smooth surfaces, typically glass, but also plastic and metal. Standard static window clings are printed with a vibrant full-color, solid design and have a glossy finish.
Pros: Free of adhesive, window clings can easily be removed, repositioned, and reused. Both sides of the material cling to glass so they can be placed inside or outside a window. If you want your static cling to be placed on the inside facing out, it is recommended that you add the “Inside Glass” option to keep the ink from staining the glass. Static clings can be printed in any size, from small window cling stickers to large promotional signs. Options such as shape die-cutting and clear static cling are available.
Cons: The lack of adhesive means that static clings are not weather-resistant. Static electricity is not enough to keep static clings secure against the elements. Clings are not recommended for vehicles. Additionally, the material begins to lose its ability to cling over time and may need to be re-installed or even replaced.
Best for: Static clings are great for short-term signage (less than 6 months), such as temporary promotions and branding. Clings can also be used for personal events, such as weddings.