Social Media for Retail Products
Social Media for Retail Products
The social media has taken over the world today, with a staggering number of people on social media daily, it is safe to say that some actually live online. Everything nowadays is done online, the customers are online; as such, retail has to go online as well. About 75% of interested users are on various social media platforms, Facebook as one of the largest social media outfits receives over 800 million online daily with an average time of three hours daily. About 46% of customers say that they exercise their purchasing power based on user generated content, some of the customers today rely on social media before making a purchase. 50% of organizers make use of social media to promote events. Evidently, retailers can tap into the wealth of opportunities social media brings by effectively planning.
Retailers, therefore, need to take their business to social media; it is the best way in this time and age to connect to the customers on a more personal level than ever before. Communication is at its peak since social media ensures interaction there will be feedback which will enable retailers strategize and reevaluate methods based on the recommendations of the customers. One major way of seizing the opportunities, which social media avails retail is by incorporating video marketing into the various social media platforms. It would be beneficial to the retailers to be on several social media platforms to guarantee a wider reach for the business. One of the most important forms of content marketing is creation of interesting videos into social media channels, more retailers are improving their knowledge of YouTube and effecting changes in the way their messages are being passed across. The use of skits is very popular in social media platforms these days; retailers solicit the help of top social media personalities who create a skit or a short video for promoting products. Once the customer sees that video, she becomes moved to buy, since one of her favorite personalities said so.
Social media retail planning also makes things easy for the customers by creating e-commerce channels for online shopping. The goal is to make purchase of goods seamless through the various social media platforms available to the customer. Facebook, Pinterest and Twitter offer customers in-channel purchasing options to enable them buy things even while interacting online. There are many buy links for easy transaction for customers on different platforms, this means customers do not necessarily need to close the app but can access the products right there while on social media.
Finally, combining the power of social media with mobile is one strategy that transforms the retailers’ business into gold. Almost everyone has a smartphone now, as at 2016 there were 2.1 billion people in the world with smartphones. Reports further states that 1.1 billion Facebook users go on their mobile phones to access. Interestingly, in years to come these statistics will increase tremendously. It is important that the content you generate and post should be Shareable on mobile friendly pages that is messages, videos and any content promoting your product should be easily accessed by a mobile device.