The Mr. Checkout Network over 30+ years has developed relationships with buyers in nearly every major big box store.
Selling to Service Based Retailers
This is the retail done to retailers who sell their services – the car wash person, the pest control guy, etc. When it comes to the products here, you have to first denote what you are selling. Who are you selling to? What service will your product help with? How will your product make the job easier for the retailer?
These questions will make the pitch to retailers easier for you. You should be prepared to answer any question that arises from the retailer about your product. Some helpful tips are shared below.
Market your products
You should be able to do the legwork for your product yourself. Mark out a couple of stores and pitch to them. Do it in the presence of customers. More people – more awareness. People must know what they stand to gain by buying your product. You can visit retailers yourself to leave samples with them and get their opinions. In an interview on shopify.com with the CEO of Cocokind, it was noted that: When you go into stores, be prepared to share your story, what makes you different, and why you think your products would be a great fit with the store’s existing customers and stocked items. And if you can’t get in touch with the right person, or they’re not working out of your local store? All is not lost.
Paint your product as a solution
People don’t want to put their money on any products, they want to buy solutions. When you go to retailers, go with the solutions that the products have for users. You should be able to paint how your product is a development or better option to the popular products in the market. Put all emphasis on the solution. On your packaging, let the problem-solving feature be the major thing.
Always have promotional photos handy
Take clear and bright photos of your products. Buyers need to know what they are selling. Next, make sure that you take photos from lots of different angles; the ones that potential buyers are able to zoom in on them. You might even consider taking a few photos of the items in use so that buyers can get a feel for how they work. These photos can be used by the retailer for sales pitch to buyers.
Consider your pricing options
How are you pricing your products? You should be careful of the prices you give as it can scare a retailer off. The retailer also has to make profit. It is very important to understand that more sales mean more profit. Thus, look for ways to spread the profit over quite a number of units.
Always drop samples with retailers
Drop samples with retailers for them to test. This is the stage where your products would be put to test. Be open to letting retailers test your products; leave samples with select retailers and get feedback from them afterwards.