The Mr. Checkout Network over 30+ years has developed relationships with buyers in nearly every major big box store.
Selling to Jewelry Retailers
Jewelries give class. They give the wearer this height of self importance and they can be very attractive. Not everyone wears heavy jewelries but the light ones most people wear speak a lot. The attractive thing about jewelries is that they don’t leave the scene as many other fashion accessories. A 1965 Rolex Daytona is still a classic. This is the same for necklaces and neck chains. They don’t phase out with time.
Selling jewelries to retailers may require quite a lot of things from the distributor or the manufacturer. These will be highlighted below.
It is very important to note that a retailer is like a final consumer in a way. The final consumer is looking for value to benefit from the product; the retailer is looking at making profit and retaining the customer. Thus, as a distributor, you must be able to aggregate these.
Unless you distribute brands exclusively sold in certain stores, you are looking at getting your products into as many stores as possible. The sale of products in exclusive stores is a market strategy that works for top celebrity brands where the retail stores are themselves designated stores of the brand. There, the pricing strategy is quite different from normal pricing – value-based pricing. Your pricing should be considerate of the seller and the fact that profit and some other essentials including but not limited to sales tax would have to be subtracted.
The attractiveness and the quality of the jewelry can get you into the door of retailers. The final consumer hardly wants to be seen wearing cheap jewelries and thus would want to get something classy. Thus, get products from jewelers who insist on the quality they sell. This would be very helpful to the retailer in retaining the customers.
Variety has been said to be the spice of life. In the sale of jewelries, variety may be an issue. As much as complexions are different, tastes also differ. Trends and beauty shows set new trends. Though time doesn’t specifically affect jewelries, some jewelry can become very trendy. As a supplier, you must understand trends, the area you want to distribute to, and what could be the prevalent taste in the area.
You have to understand pricing. It can be highly important. As much as people care about quality, when they are checking out products in the boutique, the prices become a fundamental matter. Someone looking at trying out a new jewelry may reconsider because of the price, even though the jewelry may be well fitting.
You can exhibit at tradeshows and meet retailer at fashion shows to get into more stores. It can also be very helpful if you are listed on distributor’s directories – either online or offline. But it is very important to understand that the retailer wants to make money and sell the products fast enough to stock more products. Thus, the products must be the ones the retailer would be convinced of having these qualities.