The Mr. Checkout Network over 30+ years has developed relationships with buyers in nearly every major big box store.
Selling to Health Retailers
Health products are highly in use. The only problem is that the brand you are selling may not be well known. You need to be able to bring this brand to the attention of many retailers or suppliers who can get your products to customers who need them.
How do you them bring this brand to the attention of many? You need to understand the reaction of the market to your product. There are a lot of things you should do to put your products out there. Some notable tips would be given below.
Do your own legwork
As a manufacturer or a distributing agent for a company, you should bring to the notice of the public the products you are selling. People must know what they stand to gain by buying your product. You can visit retailers yourself to leave samples with them and get their opinions. In an interview on shopify.com with the CEO of Cocokind, it was noted that: When you go into stores, be prepared to share your story, what makes you different, and why you think your products would be a great fit with the store’s existing customers and stocked items. And if you can’t get in touch with the right person, or they’re not working out of your local store? All is not lost.
If online, RangeMe can help you
If you are looking at selling to online retailers, RangeMe is a platform you should get on. This platform allows you to sign up for free and connect with retailers – both big and small – from different parts of the country. With this platform, you can easily pitch your products and, if successful, you might be called in to fill in an order. You must ensure that you are prepared for documentations that may be required as some retailers have very high standards for what they sell. Bad products or products from companies with shady histories can affect the retailer’s reputation.
Participate in trade shows if you can
At a tradeshow, you get to connect with a lot of person as there are several people in the industry coming around to check out new products. Here, you can make as many connections as you want. You should be looking at connecting with potential retailers. Always have samples to give and try to get to as much people as possible. Considering the amount spent to participate at a tradeshow, you should see it as an investment that must materialize both short term and long term profits.
You should focus on what makes your product different
You know your products are unique, but when you’re pitching stores, it’s even more important to highlight what makes you different from everything else they currently carry. Look at your products and see what you are offering differently. If not different, go back to the drawing board and see how you can rebrand or bring out a distinction.