Selling to Fitness Retailers 1

The Mr. Checkout Network over 30+ years has developed relationships with buyers in nearly every major big box store.

MANA Member in Good Standing

DIRECT TO RETAIL REPRESENTATION

With over 60 products in major retailers, Mr. Checkout works as manufacturers reps for specific products depending on their marketability and retail focus. Taking a product direct to retail may be a better path to market for some products than through the network of distributors, jobbers and wholesalers that works with Mr. Checkout.

Working as manufacturers reps, we make sure to give a clear future of success, provide transparency in our business relationships and use our technology to give product manufacturers insight into what we are doing. We view product brokers as a great partnership and work with a number of manufacturers rep groups and product broker groups to find the best placement and deals for the products that were take direct to retail.

If you have a product that you think that we would be interested in taking direct to retail, let us know here.

Selling to Fitness Retailers

Retailers are always on the lookout for that product that will bring a lot in customers and profits. Well, most times, more customers translate into more profits. A fitness retailer is no less of a profit maker. Retailers have to pay taxes, rents, and a couple of other bills; thus, they need your product if it is one that will endear a lot in profitability.

How then do you get your products into fitness retailers who would sell your products? You may be selling heaving fitness equipments, handy ones, and several other kits. You may even be selling supplements. Some pointers on how to get your products to fitness retailers would be given below.

Which market are you targeting?

It used to be back in the days that retailers are only offline; nowadays, there are online retailers. Thus, what markets are you looking at selling your products at? Your fitness equipments may be used and the best place may be pawn shops or a fitness retailer who specializes in that niche.

If you are looking at selling to online retailers who have wider access to customers, what plans do you have to connect with them?

If online, RangeMe can help you

If you are looking at selling to online retailers, RangeMe is a platform you should get on. This platform allows you to sign up for free and connect with retailers – both big and small – from different parts of the country. With this platform, you can easily pitch your products and, if successful, you might be called in to fill in an order. You must ensure that you are prepared for documentations that may be required as some retailers have very high standards for what they sell. Bad products or products from companies with shady histories can affect the retailer’s reputation.

Always have promotional photos handy

Take clear and bright photos of your products. Buyers need to know what they are selling. Next, make sure that you take photos from lots of different angles; the ones that potential buyers are able to zoom in on them. You might even consider taking a few photos of the items in use so that buyers can get a feel for how they work. These photos can be used by the retailer for sales pitch to buyers.

Consider your pricing options

How are you pricing your products? You should be careful of the prices you give as it can scare a retailer off. The retailer also has to make profit. It is very important to understand that more sales mean more profit. Thus, look for ways to spread the profit over quite a number of units.

Are you selling supplements?

Supplements can be very useful and helpful. However, they need government approval before a retailer would want to sell them. Thus, get FDA approval and other essentials.

Fitness Retailers

  • Headquarters / U.S. Headquarters: West Bradenton, FL
    Revenue: $3.2 Million
    Stores: 547
  • Headquarters: New York, NY

    Revenue: $7.78 Billion

    Stores: 1,822