Selling to Beauty Retailers

The beauty supply product industry is a billion-dollar industry. This is an industry with several industry giants. The reason for its success is very simple. There are over seven billion people in the world and more than half use beauty products. Everyone wants to look beautiful, handsome, hot, and presentable. Thus, there is an ever-increasing drive for the beauty supply market.

The beauty supply market is one that requires some expertise. As a supplier, you must understand the issue of varieties and branding. These two will be discussed in subsequent paragraphs.

Variety has been said to be the spice of life. In the beauty products supply industry, variety sets the difference. As much as complexions are different, tastes also differ. Trends and beauty shows set new trends. This may not last for long; the profit there is timely and needed. As a supplier, you must understand trends, the area you want to distribute to, and what could be the prevalent taste in the area.

Branding is very essential for a manufacturer. As a producer of beauty products, your brand is what brings the profit. People must resonate with your brand and find solution in it. People can be loyal to a brand until they discover a better brand with better offerings. Thus, as much as your brand is gaining traction, you may have to keep improving on what you are offering.

Unless you distribute brands exclusively sold in certain stores, you are looking at getting your products into as many stores as possible. The sale of products in exclusive stores is a market strategy that works for top celebrity brands where the retail stores are themselves designated stores of the brand. There, the pricing strategy is quite different from normal pricing – value-based pricing.

However, to get into normal stores, apart from the adherence to all licenses that may be required by all or regulations, some key things should be noted.

First, pricing is highly important. As much as people care about quality, when they are checking out products on the shelves, the prices become a fundamental matter. Someone looking at trying out a new product may be enticed into buying a product offering the same value another product which is double in price is offering. As a supplier, you may need to employ the strategy of discount stores – make profit by selling more.

Second, advertisement is vital. People resonate better with a product they can have tried or have been invited to try. For a product that is just lying on the shelf but with no advertisement, it may be difficult to even get it into stores. Thus, be skeptical of the brands you distribute as retailer may be wary of an unpopular brand, no matter how good it may be or professes to be.

Third, know the final consumer. As a distributor, you are not selling to consumers directly but you should be able to gauge their tastes. You can ask the retailer about the range of taste prevalent in the area.