A Plan for Seasonal Merchandising
Seasonal Events are Driving the GM/HBC Business. Are You Getting Your Share?
Seasonal merchandising has emerged as one of the most powerful sources of new growth in sales, profits and traffic for mass market retailers, and the General Merchandise (GM) and HBC (Health & Beauty Care) departments are among the biggest beneficiaries. Seasonal events have proved to be tremendously successful sales drivers – offering double-digit growth in many instances – for these two departments that have been challenged to deliver growth over the past several years.
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