SALES PROMOTION IDEAS FOR RETAIL
The retail business is basically the sale of goods to consumers. It is that outlet that deals in the transfer of the product to the last person in the supply chain – the consumer. The retail outlets could be the supermarket, the retail stores, the grocery stores, the convenience store and many others.
However, selling at a retail store isn’t easy. If the retail were to be an online store like Amazon, things could be easier because of the traffic online and the ease at which goods get to the online customers. But for the brick and mortar retail outlet, more has to be done. Ideas for promoting retail sales would be discussed subsequently.
First, it is important to know how warm customer service can help a retail outlet. The pull which can make a person not go online to order a gallon of milk that may be delivered in minutes is personalized service. When people feel recognized, valued and accepted, they would, to a large extent want to come back for more. Thus, the retailer can have programs to appreciate constant patronage. This could be in the form of discount over next purchases. This may cost some money but it is the price for beating competition.
Second, the place of discount sales cannot be overemphasized. People want to save some change to get some other items they would appreciate discount sales at a retail stores. For instance, the retailer can do things differently by marking down prices during holidays like Halloween and Christmas. People do not have to wait until after Christmas to get the remaining goods in a check out sale, they can get value for their money and effort during the holidays. This makes shopping more fun for consumers.
Third, advertising via window display is also an avenue to draw a consumer to check the product out. It is entirely human to be creative. The touch of creativity therefore should be added to every aspect of human endeavor. The retailer can make the window look stunning and mouthwatering to final consumers who walk past the retail outlet. The retailer could put a beautiful product setting near the window and this would invariably attract sales.
Fourth, participation in trade shows is a great way of meeting people who are not the normal customers. A trade show is a trade event where producers, distributors and retailers bring their products to exhibit. At this event, persons who are not day to day customers of the retailers come around to make purchases. The retailer could sue this opportunity to give his card and point them to the direction of his retail outlet.
Fifth, support a community cause. Telling customers that part of the money they pay for a product is going to the children’s hospital or to support the elderly home nearby is a cause many would want to support as it gives them a chance at being part of a good cause. This boosts the reputation of the retail outlet.