Do you have a retail ready product?
Mr. Checkout is a national association of independent wagon-jobbers and full-line distributors. We distribute product to approximately 35,000 independent stores around the country and are always seeking the next hot new product. If you have a product, we want to hear from you!
Retail has changed dramatically over the years; the way things are done now is certainly not the way things were done then. Several factors have influenced the changes that we see today, some of these factors keep evolving with time and so will the industry. Technology for one has played a vital role in transporting retail from where it was to where it is now, the advancement in technology has afforded retailers and other players in the business to become more dynamic in their affairs. The retail industry has also become widened with the introduction of online retail; business can be transacted through the touch of a button. With the heterogeneous nature of the online audience, one must be aware of current trends in the industry to reach the audience and effect the desired results.
The world has greatly transformed today; everyone seems to be busy whether at work or at home or on their phones. There is something that occupies consumers’ time…
How do you get their attention in the fast paced world we live in?
One of such trends to captivate audience is the use of glass media. How does it work? Glass media, a decent shoppable front windows that help project your items onto your front window. Shoppers who are passing by your store can easily see what you are into and cam thereby patronize. No need for posters or, the window projects the products boldly to captive the audience.
Most businesses in this present age own websites, some customers prefer buying things online than actually going to the store since they can get the access the product from the comfort of their beds This then means that more people tend to visit websites to patronize retail owners. It is imperative to build a website that is shopper or customer friendly. The creation of chatbots which are computer programs that simulate conversation with the shopper. They help to answer frequently asked questions (FAQs), and this has been said to boost sales also.
Furthermore, Artificial intelligence has paved the way in the retail industry. Artificial intelligence combines huge data sets with deep-learning algorithms to surface insights and give smart retailers the edge to win. Invariably, some retailers who take advantage of this initiative will come out on top. With the use of drones for delivery, automated checkouts and robots for manufacturing it is no wonder some businesses are ahead of others.
Conclusively, virtual and augmented reality are trends that are taking the retail world my storm. Augmented reality is not too different from Virtual reality, the former merges the view of the real world upon a digital image while the latter simulates a real world environment allowing the user to interact with it as though it is physical. They are not only used in marketing but are changing the very image of the retail industry. They enable customers think through every process made in the making of a particular product. Every detail, form, shape, size is properly evaluated with customer experience heightened as a result of the close contact with the product. It is really not about touching the product but Augmented and Virtual reality allows the product to resonate in the mind of the customers thereby creating an impulse to buy.
It is therefore time for retailers to seize the moment we are in and fully take advantage of the opportunities available.