Retail Touch Points

Retail Touch Points

This is an online publishing network for retail executives with content focused on optimizing customer experience across all channels. They have many editorial opportunities and content designed to guide the retail companies. They focus on thinking innovatively in a new media climate, provide vehicles to share industry insights, announcements like digital newsletters, video, and audio podcasts. Each month in the digital newsletter publishes special reports and features targeted towards the hottest industry trends such as BYOD, Cross-Border Trade, Pricing and Social Media. Retail Touch Points also conducts exclusive industry research uncovering insights and tactics to help retailers create winning strategies.

To get the best to its leaders, RTP editors interact with industry leaders and others via social media channels which include LinkedIn, Twitter, and Facebook. You can also find well researched blog articles based on its industry experience on the RTP tumblr site every week.

Wide coverage is a feature Retail Touch Points has to offer. With more than 28,000 retail executives reading the weekly newsletter, they are exposed to information which covers every line of business from C-level executives, to Marketing, Merchandising, Store Operations, IT and Supply Chain.

The place of information cannot be overemphasized to a retail executive. Information can be the difference between a successful business and a struggling one. When you are informed, you can make better and smarter decisions. More, your spending is controlled and you can save to get other essentials. For instance, if you want to sell consumables cheaper than its general price in the market, you have to be informed of a better supply chain; you have to be aware of how to connect with the manufacturer to see how an arrangement can work to benefit you both; and you have to get a better and more efficient transportation route and arrangement to your store.

Advertisement is an essential aspect of business. This is how you get your products to your target audience. However, you need a platform with the potential to reach your target audience. Your advertisement may not be targeted at consumers; it may be targeted at retailers as you are on the lookout for stores to stock your products. This is where the Retail Touch Points can be highly beneficial to you. Imagine a partnership with a media provider that demonstrably delivers the best relationship with the entire industry of chains and single stores. This can also grant you multiple points of access to all levels of convenience retail executives. With this, your network is widened and you can look at ways at getting your goods into them.

As some retail giants are opening new outlets, some are closing; it is the business wave. It is not stable as so many factors affect retailers. Digitalization has really done well but it has raised the bar for retailers. They used to look at other physical stores as their competitors but the reality now brings giant online stores into the picture. Issues like this are constantly being discussed on Retail Touch Points.