5 ways to make your point of sale display stand out in a retail store
The holiday season and the New Year is fast approaching! Retailers are placing all types of displays in their stores to merchandise product. How can you make your display stand out in the crowd?
Be Creative – The creative design on a display is one of the most important elements to be considered for “sell in” of a product. The first “sell in” of your product in a display is the store manager or purchasing person. If the manager is considering three competitors with the same type of product and same price point, it is more likely that they will choose the one that draws the most attention to the product to place in their store. Additionally, your creative design needs stand out. It can reflect your products image or it can stand out by associating it with an event, holiday, or something familiar to the consumer.
Be Unique – The structure design of the display is just as important as the creative design. Designing custom structures to fit your specific product(s) will catch the consumer’s eye rather than just a plain white or black “off the shelf” display. Adding contours to the header is a great way to make your display unique.
Give a Call to Action with a Question– Interact with the consumer by asking them a question. Consumers are constantly scanning the store for what they need or want. Asking a question on your display could catch their eye long enough to stop for the moment and answer your question. At that moment, your display has been given the opportunity to sell your product. Questions such as; “Are you ready to have some fun?”, “What is in your wallet?”, “Are you hungry?”, etc.… are a few of the taglines that give the consumer a call to action using a question. Always remember to research any tagline you want to use to ensure that it is not trademarked.
Give a Call to Action with a Statement – Interact with the customer by telling them to do something. As mentioned above, consumers are constantly scanning the store. Give your product the opportunity to get them to stop at your display by telling them what you want them to do. Statements Like: “Grab them and Go”, “Score some Snacks”, “Pick one for the Road”, etc.… are great examples of a call to action using a statement. Again, always remember to research any tagline you want to use to ensure that it is not trademarked.
Check out your Competition – It is always a good idea to check out what your competition is doing in the retail environment. In most cases, differentiating your product and display is better than mimicking your competitors. On the display, call out the things that make your product better than your competition. Is it price or quality? Is it the number of varieties offered or the number of products you get in one package? Whatever it is, make sure it gets noticed!
Catching the consumer’s eye with your display and product packaging is one of the most important strategies to grow your brand and sales!