Patience is for Doctors…
Patience is for Doctors… and Distribution
What’s the easiest way to get your product sold in stores? Are you ready for this? There is no easy way, this development takes an abundance of work, communication, and patience!
Since product distribution is not a face-paced algorithm that magically happens over night, a better question to ask yourself is: where do I start or what are the first steps I need to take?
Before you begin assessing these scenarios, you need to ensure your product line is 100% ready to be sold in-stores. If you’ve checked this major box off of your to-do list, then you are almost ready to get your distribution journey started.
You read that correctly, almost ready. As a Distribution Manager, the best feed back you and your product will ever receive, will be coming directly from the person who is scanning your product. Everyone has to starts somewhere, so start small. What do I mean by scanning your product and starting small? Here are a few “how to get started” tips I have gathered along the way:
- Get in contact with your locally owned stores. That’s right, an independently owned convenience store or gas station has a store manager. And they are typically involved with or make the purchasing decisions. It might be not be the most nerve wrecking thing you do in your professional career, but you have to do it.
- Before you walk-in and speak with the store manager, “practice your pitch.” Ask a colleague or a friend to help you get the conversation started. Or picture the manager naked, whatever works best for you, just come prepared.
- When you finally work up the courage to enter the store, don’t come off too pushy. Nobody likes a pushy salesman, but DO believe in your product and let your passion for it show.
- Be prepared for rejection. Don’t worry, you can handle it.
- If you don’t get rejected, unlike like your high school crush, have plenty of samples and literature to leave them. The more the merrier, plus who doesn’t like free stuff?
- Lastly, give them time. The store’s manager is always the busiest employee, hence the job title. If they don’t review your product right away, it doesn’t mean they don’t like it.
Don’t forget to Checkout (wink wink) my next blog, I’ll have information and tips on how to get conversations started and handle rejection. In the distribution world, not your dating life!
Till next time,
If you have a product, we want to hear from you!
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