Packaged sweet snacks are seeing a increase in sales. Packaged cookies, brownies, pastries and muffins are showing increase sales mainly due to gourmet coffee sales in c-stores. If a consumer purchases a premium coffee, the are more likely to buy a premium snack to go along with that purchase. Pastry programs that tie in with food service coffee merchandisers is a winning combination. Direct store delivery of these packaged sanck brands offer variety and freshness. Cross-merchadising with gourmet coffee programs will boost sales of sweet snacks in c-stores. The displays need to be fresh and appealing and emphasis on product rotation and merchandising is a must.