Do you have a retail ready product?
Mr. Checkout is a national association of independent wagon-jobbers and full-line distributors. We distribute product to approximately 35,000 independent stores around the country and are always seeking the next hot new product. If you have a product, we want to hear from you!
Outdoor Trade Show
Not everyone loves involving in outdoor activities but those who do see it as a lot of fun. It is not everyone that can have a luxurious house with a skate park and a walking distance within the gates, thus, the majority of persons do most of the outdoor activities outside their homes. An outdoor activity that is very popular is having a barbeque party. This is when people converge at a yard to have fun and food, especially meet, cooked on grill.
But different people have different outdoor interests and the retailer’s goal should be to make profits by satisfying these interests. Getting supplies and new products are made easy when the retailer meets with producers and distributors in the sector. This meeting is facilitated at an outdoor trade show.
A trade show is an event where the players in several business niches are around to showcase their products, network, meet new customers, exhibit new products, etc. However, we have a niche-specific trade show. This is basically a trade show for the players in a niche. An example is the fashion tradeshow.
Networking is a very important aspect of a tradeshow. Here are pointers to help you achieve more at a trade show.
Attend Every Part of the Event (dinners, seminars, etc.)
Before you think about attending part or not even attending at all, think about the benefits of new products, more information, and the networking opportunities at a tradeshow. This can gear you up. You may not want to think about your competitors, but they may be planning on full attendance and thorough networking. I’m sure you don’t want to lose your customers to a competitor. That’s why you have got to do better than any competitor. Plan for the tradeshow and clear your calendar ahead of it. Pay for any booking fees beforehand.
Network as Much as You Can and as Effectively as You Can
You have to attend with a mindset of achieving your networking goals and you have to be effective at it. You must put in every necessary effort to see how your distribution line can be better. Have cards along with you to give out. Networking basically means establishing connections with new people and looking at areas of mutual benefit for both parties. See ways they can also benefit from you and care to look presentable as it influences the first impression others have of you.
Set Your Goal and Strategy Before You Attend an Event
It may amount to a waste of time to have people to network with around but you don’t have plans on what you want. You may even know what you want but don’t know how to get it. It wouldn’t be a nice experience to be on the stand and you are rambling. This is why you need clear goals and a workable strategy before you attend the tradeshow. Discuss the goals and the strategy with those more experienced than you to help you vet them.