Natural Products
There is a growing trend of people looking to purchase natural products throughout the United States. For example, the U.S. accounts for 44 percent of retail sales for organic and natural products, and retail sales of natural and organic food in the U.S. account for approximately $48.6 billion. In the last three and a half years alone, the amount of people who buy natural products in the United States has increased by nearly five million.
With the natural product market growing steadily every single year, now is the time to carve out your niche in the industry and reach new customers, and you can only do that with the assistance of a team of experts with demonstrated experience in marketing and sales of natural products.
The Natural Products Association defines natural products as ingredients that are made from renewable sources like fauna, flora or minerals that can be found in nature with little or no processing. The number of natural products you will find on sale in most retail stores nowadays is a lot higher than what it used to be a few years ago. This can be attributed to many things including the increasing awareness about the health benefits of using natural products as well as the effect of these products on the environment. Therefore, it goes in line with the fight for saving the environment. The close relation of this industry with the health and wellbeing industry has also being a big factor in the buzz surrounding the natural product industry. Therefore, it is only natural for retailers to start investing in the industry.
You will find natural products lining the shelves of almost any store you go to especially grocery stores, drug stores, and department stores. The natural has been growing steadily, and there has been a trend of people purchasing natural products in the United States. The United States accounts for about 44% of sales for natural and organic products, and the sale of these organic and natural products account for a whopping $48.6 billion. The growing need for natural products has affected the market in other industries like the food industry, cosmetics industry, pharmaceuticals and so on. Therefore, the potential of the natural product industry is almost limitless.
For example, moisturizers, which is a sector in the cosmetics industry has experienced a substantial increase in patent applications based on natural products over the last few years. The patent applications grew from about 4 percent in 2010 to about 30 percent in 2017. That is just a segment of the cosmetics industry. Now imagine the growth in the other segments as well as the growth in other industries, and then you can get the picture of how much you stand to gain from the natural product market.
The good news is the advent of e-commerce has made it easier for newbies to enter into this market by lowering all forms of barriers to infiltrating the market and distribution. This industry has been an area of commercial growth around the globe most especially in developing countries. This is because most of the processes like gathering, commercialization, and processing are carried out by the poorer members of the population. Therefore, the natural products market has strong ties to poverty alleviation.
One major drawback to this industry is the lack of any standardized classification system, which may create some issues in tracking, trade and most especially measuring tariff analysis and trade volumes. This should not be a deal breaker, as the rate at which the market is growing offers you great opportunities. You should start considering carving out your niche in this very large market, and the smart way to do this is to get the help of experts with sufficient experience in sales and marketing of natural products.