retail distribution

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Mr. Checkout is a national association of independent wagon-jobbers and full-line distributors. We distribute product to approximately 35,000 independent stores around the country and are always seeking the next hot new product. If you have a product, we want to hear from you!

Marketing Strategies for Products in Retail

Every retailer hopes to keep up the foot traffic as this is what brings money; the more the sales, the more the profits. However, many retailers don’t always get the traffic as they lose out on a lot of things they could have put in place. Retail outlets require some effective marketing strategies that can bring in more customers. A retailer could have been trying other ways to get the needed traffic, but new approaches may be the solution to the problem.

Here are the marketing strategies for products in retail.

Start with what you have

Before you think of leveraging fancy retail marketing strategies, leverage the assets you already have. How then do you leverage what you have? You have to know at the opportunities you have first. Start with the location of your store. Most stores face the road; draw attention by using display signs that can be pictorial and definitive in the message in you are passing.  Place them in front of your stores for passersby to see. Advertise promotions and seasonal sales. Further look at the arrangement of your store to see how you can make it more attractive and lively. You can add music and better customer service.

Leverage social media

You can target people living in your area and use sponsored social media ads to get to them. On Facebook, Instagram, YouTube, and other social media platforms, you can track them within the geographical location. Draw them near with adverts and inform them of the new things you have to offer.

Market your business through key partnerships

Be prepared to enter into key partnerships with other businesses.  Look at businesses with the same values and customer reach and partner. You can host an event together. For instance, you could have a partnership with a beauty salon if you sell hair care products to give customers discount coupons to the salon. This will bring you more customers and so the salon.

Beef up your email marketing

You should look at beefing up your email marketing by increasing the number of recipients of your emails. You can reach your customers every day with offers and promotions that they could be interested in. Get an effective email marketing platform like MailChimp where you can send thousands of mails daily.

Consider influencer marketing

This is very effective as it gets the attention of several followers of that influential person. Influential marketing looks at focusing attention on influential people rather than the whole market as a whole on social media. These people have influence over potential customers and sale is generated through this technique.

Start a referral campaign

This is the use of present customers to get more customers. Your present customers can be rewarded to refer their friends and family members over. The new people can also invite more people and the circle keeps expanding until there are more than enough customers. A lot of sales can be generated from this and it is very affordable.

DO YOU HAVE A PRODUCT WE SHOULD KNOW ABOUT?

Mr. Checkout is a national association of independent wagon-jobbers and full-line distributors. We distribute product to approximately 35,000 independent stores around the country and are always seeking the next hot new product. If you have a product, we want to hear from you!