The Mr. Checkout Network over 30+ years has developed relationships with buyers in nearly every major big box store.
Kids Toys Retailers
These are products that derive much appeal from parents. It is a popular feature in millions of American homes to have toys of kids flying around in the house. Toys have been taken to the educational level. With education psychologists coming up with new research by the year on how to make kids learn better with toys, the demand has risen.
The toy manufacturing industry has increasingly grown to become that of the Chinese and billions of dollars of these products are shipped into the United States every year. However, what is needed here is the distribution of these products to retail outlets.
Just like every product, the price matters. Parents may have to buy these products because they keep kids busy and can be used as gifts, they however are careful of the amount of money they spend on the products. However, toys can be very expensive depending on the type of toy it is. However, you need to understand that retailers want to sell fast, make profit, and still keep the foot traffic high.
Another factor is aesthetics. As a manufacturer or distributor, you must have an eye for aesthetics. When you are bringing a product before a retailer, the retailer must first be convinced of what you are selling and must have some interest in the product. Thus, there is the need for attractive products to convince retailers. The retailer would want to stock products that would attract sales. There are some very unattractive toys that wouldn’t attract a cent from anyone. This may be the object of some people’s fascination but those people are not in the majority.
As a distributor, you must know the toy you are distributing before you can easily and successfully pitch to retailers. If a toy would help a child become more creative, how are you telling retailers this point to enable them pitch to customers also. Retailers need to be convinced about the product and you are the person with the task of convincing them to stock the product.
You must understand flexible payment options. This can be very important. Retailers may not be able to pay the time they get distribution; they may choose to pay after a certain period. As a distributor, you need to understand trade peculiarities. You may require a percentage upfront and get the remainder in installments.
Be in the distributors’ directory. Having pitched to retailers, be reachable. You may not have pitched to the retailer but a glance at the directory and a view of an impressive distributor’s profile can bring a call.
You can even cold call retailers to let them know of new products that you have and that can drive in foot traffic. Do your market research adequately and follow popular trends. If an athlete steps out in a product, it can be a popular brand the same day.
Always put the retailer’s interests first. These are profit, quality, and sustained customer relationship. If the retailer can be assured of these three, you have less to worry about as the retailer would be satisfied with the promising nature of the product.