Retail Touch Points
We have a lot to be thankful for when it comes to the help retailers render us. They go out to source products and sell it at a markup price. The stress and time it would otherwise take us to get this product is not up to the little markup on these products. Thus, we should always try to find ways of making the retail centers better and more efficient and that is what an informative and analytical industry magazine, the Independent Retailer, takes the industry on its editorial shoulders and researches trends and better ways of doing business.
Information is key. Information can be the difference between a successful business and a struggling one. When you are informed, you can make better and smarter decisions. More, your spending is controlled and you can save to get other essentials. For instance, if you want to sell consumables cheaper than its general price in the market, you have to be informed of a better supply chain; you have to be aware of how to connect with the manufacturer to see how an arrangement can work to benefit you both; and you have to get a better and more efficient transportation route and arrangement to your store.
The Independent retailer is a leading publication for independent retail store owners. It is dedicated to business professionals who own brick & mortar retail establishments as well as those with online stores. The magazine is a monthly periodical which offers expert advice on wholesale buying and selling. Offerings from America’s leading importers and manufacturers are showcased in dozens of product categories, and buyers across the country use each issue as their supplier resource of choice.
With a new issue of the Independent Retailer, there is a delivery of in-depth news and the feature of stories targeted to everyday business needs like new products, merchandise and technology trends, marketing, management and much more.
Its dedicated readers request subscriptions to the publication and renew their subscriptions annually. Unlike other trade magazines whose mailing lists are not annually qualifies by the US Post Office, Independent Retailers subscribers are the only qualifies wholesale buyer list maintained for the highest and fastest deliverability rates available to magazine mailers.
125,000 subscribers sound like a potentially large advertisement platform. However, Independent Retailer has over 125,000 subscribers; thus, you are announced to a wide audience range. If you are looking at advertising your products to retail outlets, you should have a magazine like this do it for you. Thousands of retailers subscribe annually to get to see new products and look at ways of offering varieties to their customers. You shouldn’t miss out on an opportunity like this as marketing is the soul of business. In all truth, retailers will not stock product they don’t know anything about.
There is a lot to do to get ahead in the world of retail where the competition is tense and rife. There are not only brick & mortar competitors but online retailers who are taking large chunks in the retail market share.