How to Sell to Retail Stores
Consumers get their products from retail. Retail stores get their products from manufacturers and distributors. However, retailers will only sell products they are convinced will sell or bring more customers. With this, manufacturers and distributors have to convince retailers that the product is marketable and there is profit to be made from the product. Here are some ways to sell to retail stores.
Get Your Pricing Right
This can attract or scare retailers. You should understand that these people are looking at selling to customers and they have to make profits on every product. Thus, you may need to calculate their profit and have it attached in your proposal. Your pricing should be flexible enough to allow for occasional promotions since you are both benefitting in the long run.
Target Stores to Sell Your Products
You should be looking at getting several stores to sell your products. If you have special stores in mind, this may be beneficial to the retailer as it also helps bring other customers to the store. More, depending on the products you sell, target big brands as they get a lot of customers and they want to feature a wide variety of products.
Understand How Retailers will buy from you
Understanding how retailers will buy from you will help you in deciding the strategies you can use to improve their patronage. Retailers can decide to buy through warehouse-delivery method or front-load stocking. These methods are used to help them with logistics. As a supplier, you should anticipate any of these options.
Keep Taxes in Mind
Retailers will have to remit sales tax and this can be a lot; more, they have other taxes and bills to take care of. Thus, you have to understand their situation to allow for better pricing. You also have taxes to pay. But don’t weigh too heavily on the gain to the detriment of other players in the supply chain; else the retailer may not take the product.
Stand Out from the Competition
Do yours differently. You should be looking at ways at which you can stand out from the competition. Weigh in on your unique selling point and point out the benefit your difference brings to them.
Remember to Market to End Consumers
The place of marketing to end consumers cannot be underestimated as these are the final consumers; the people who will patronize the retail stores to get your products. Market your products effectively and vigorously.
Prepare for Rejection
Rejection is a common feature when it comes to business. Retailers may not be interested in a product because of what they think of the prospect of the product. Get over it quick and move to the next retailer.
Stay Up to Speed Up with Industry Trends
You need to be in tune with the market and thus, the place of information cannot be placed aside. Follow trends and blogs. Retailers are always up with consumer trends because they are directly in connection with consumers; don’t be left out.