How to schedule perfect trade show follow-up calls
1) Prompt response is critical
Have the campaign designed and ready to launch so that response emails can go out immediately upon leads entering the system. A prompt, professional, tailored response is a great way to make your company stand out from the competition who may take days or weeks to respond.
2) Make your call to action specific
Never say “to learn more” or “for more information.” Instead, provide the prospect specific, tangible options for engaging with your company: “download our free white paper,” “request a personal demo,” “watch our 3-minute overview video.”
3) Include a photo
Including a photo of your booth, crowded with eager, interested prospects, can help remind attendees who your company is amongst the hundreds they talked to at the show. Just keep the photo relatively small so that it doesn’t force more valuable selling copy down the page.