HOW TO MAXIMIZE SALES IN RETAIL
With the increasing ease it takes to order a product online and have it delivered in a matter of hours, the retail outlet has to step up the game. A retail outlet is the store the average final consumer can get items at unit quantities and prices. The retail outlet could be the convenience store, the grocery store, the supermarket etc.
Maximizing sales in a retail outlet requires putting innovation to retailing. It involves doing the business differently. It deals with giving the final consumer an experience he would want to come back for. Tips on maximizing sales in retail would be highlighted shortly.
First, it is important to know how warm customer service can help a retail outlet. The pull which can make a person not go online to order a gallon of milk that may be delivered in minutes is personalized service. When people feel recognized, valued and accepted, they would, to a large extent want to come back for more. Thus, the retailer can have programs to appreciate constant patronage. This could be in the form of discount over next purchases. This may cost some money but it is the price for beating competition.
Second, advertising via window display is also an avenue to draw a consumer to check the product out. It is entirely human to be creative. The touch of creativity therefore should be added to every aspect of human endeavor. The retailer can make the window look stunning and mouthwatering to final consumers who walk past the retail outlet. The retailer could put a beautiful product setting near the window and this would invariably attract sales.
Third, the place of discount sales cannot be overemphasized. People want to save some change to get some other items they would appreciate discount sales at a retail stores. For instance, the retailer can do things differently by marking down prices during holidays like Halloween and Christmas. People do not have to wait until after Christmas to get the remaining goods in a check out sale, they can get value for their money and effort during the holidays. This makes shopping more fun for consumers.
Fourth, participation in trade shows is a great way of meeting people who are not the normal customers. A trade show is a trade event where producers, distributors and retailers bring their products to exhibit. At this event, persons who are not day to day customers of the retailers come around to make purchases. The retailer could sue this opportunity to give his card and point them to the direction of his retail outlet.
Fifth, support a community cause. Telling customers that part of the money they pay for a product is going to the children’s hospital or to support the elderly home nearby is a cause many would want to support as it gives them a chance at being part of a good cause. This boosts the reputation of the retail outlet and endears more customers to patronize more.