HOW TO GET YOUR PRODUCT IN STORES
After the launch of your product, as an entrepreneur, you can decide to get your products in stores. This is usually a big challenge. Here, you need focus research, knowledge of the market condition, the power of persuasion and persistence. You should know your store when you approach a retailer with personal the intention of creating a personal relationship, you should have a little knowledge of the store or the retailer. If you happen to be a regular customer, the retailer would gladly put your product in store. You should check out the retailer store website and initiate contact through emails to appear professional and serious, rather than just dropping by.
After sending the retailer an email and establishing introduction, you should aim to meet the retailer in person in a scheduled meeting. This method shows your passion for your product and allows the retailer opportunity to ask questions, access your products and even ask for partnership if your product is well presented. You should be sure to bring samples of your product so that the retailer can sample them and properly access the products. It is your job to explain why the product was created and what it was created for.
Do not push anything as most retailer would love to take some time in considering your proposal. But to help ease their process of decision making leave a brochure that has the information related to stocking their stores with your products. This brochure should be just a sheet or two that contains a very brief description of your product, product’s benefits, pictures or illustration of your products, the pricing and demand information, customer testimonial, patent or other documentation emphasizing the product retail appeal, your website and contact information. Be sure to take time in creating this brochure so that it can show the buying needs of the retail stores. If your brochure is appropriate and well-constructed, it is highly beneficial to hasten the decision of the retail store owner.
However, you should consider the packing of your products. Most customers buy the beauty of the package of the product before considering the quality of the content. This would make the retailer more interested in considering stocking his store with your products. While most retailers would like some time, some others will ask you to leave your products, he will stock his shelf with the products and consider your proposal on how fast customers buy your products. So you should already have a customer base that can demand your product even before it has been stocked in the retailer’s shop. You can also tell your customers to demand for your products in retail shops so that they can accept your proposal in time.
Your goal is to prove to retail store owners that your products will earn them lots of profit. You can also use the help of distributors, as they are close to the retail store owners. But this process could be quite expensive but effective.