How to Get Your Product into Walgreens
It seems as if there’s a Walgreens on every corner, so of course, getting your product onto the shelves of these stores would be huge for any brand. But, the competition is intense and after months of trying, you may not be able to even speak to a Walgreens buyer on the phone. So, how is it done? Get your product into Walgreens with these tips:
Start with Duane Reed.
Walgreens and Duane Reade are owned by the same company, however Walgreens has over 8,000 stores and Duane Reade has around 250. So, if you’re anxious to get on Walgreens shelves, you may want to start by getting into Duane Reade. Because Duane Reade is a much smaller business, there aren’t as many suppliers going after these buyers. But, if you can get on Duane Reade’s shelves and be successful, you can then either ask your contact at Duane Reade to introduce you to someone at Walgreens, or take the information to Walgreens directly to show your success. Walgreens will view you as less of a risk if you have already been accepted by and successful in another Walgreens Boots Alliance brand.
Walgreens has thousands of stores across the country, so although you might not immediately start out in every single store, if your product is a success, they may want to roll out quickly. Before the Walgreens buyers will accept your product, they need to be reassured your company has the ability to ship to every store in the country if that’s what is needed. Make sure you go into great detail about how you are confident you can ship to any Walgreens location in the country. But, before you promise this to the buyers, make sure it’s actually true by thoroughly assessing your shipping capabilities.
Complete the vendor application.
Walgreens has a very complex product that new vendors must go through in order to apply to be a part of the Walgreens family. Make sure you fill out every section of the application form and send in every piece of information requested, such as product liability insurance. If you miss any part of the application, this could set you back a great deal of time.
Contact Mr. Checkout Distributors.
If you are just starting out in business, it can be difficult to manage every aspect of the company, so it’s always best to outsource your distribution to a reliable company such as Mr. Checkout Distributors. If your product is determined to have strong margins and be ready for retail, it may be accepted by Mr. Checkout Distributors. Once it is accepted, it is sent directly to wagon jobbers and direct store distributors who have strong relationships with big name retailers such as Walgreens. With distributors like these, you can focus on growing and managing other parts of your business and let the professionals handle the distribution aspect.
Want to launch your new product in Walgreens? Contact Mr. Checkout Distributors to talk to a team of experienced and knowledgeable distributors that service over 35,000 stores across the country.