How to get your product into Dick’s Sporting Goods
- Understand you client: Before you spend a lot of time and money creating a product, you should know if anyone will want to buy it. Learn more about Market Research
- Learn if it’s protectable: Know if you can defend your product against cheap copies if it gets knocked off. Learn more about Copyright and Patent your product
- Test your product: Make sure that there’s a demand for your product and the customer understands what you are selling when it’s on the shelf and nobody is there to explain it. Learn more about Product Testing
- Perfect your pitch: Before you speak to decision makers, know your numbers, know your retailer and know your logistics in and out. Learn more about Pitching Your Product
- Don’t do it alone: If you haven’t been successful in retail before, a secret of success is that you can’t do it alone. Having great sales staff, customer support and marketing partners can take you from zero to success faster than if you tried on your own. Learn more about Retail Partnerships
How to Get Your Product into Dick’s Sporting Goods
Sporting good brands across the country know how valuable shelf space in Dick’s Sporting Goods can be, which is why so many brands have their eye on this prized retailer. Unfortunately, not every brand will make the cut. To get your product into Dick’s Sporting Goods, follow these tips:
Make sure you’re ready for increased volume.
If you want to expand into new markets or retailers to make more money, you have to make sure that the rest of your business can handle the increased demand. You only get one shot to make a good impression with a retailer like Dick’s Sporting Goods, so if you do land a deal with them and then realize you can’t follow through with fulfilling the order, you probably won’t get another chance.
Do your research.
Once you’ve determined that your business is capable of handling an increase in orders, it’s time to figure out how your product fits in at Dick’s Sporting Goods. Visit stores in the area and get to know the layout of the store. Where will your product fit in? Why does Dick’s need to sell your product—is there a need that isn’t being met by the current inventory? Get to know everything about the store so you can make a compelling argument that shows Dick’s buyers why they need your product.
Contact the buyer.
Now that you know why your product belongs in Dick’s, it’s time to start reaching out to buyers or category managers. Buyers receive countless calls from brands that have the same goal as you, so it can be difficult to get in touch with someone. At the very least, try to talk to anyone in the buyer’s office to find out when and how often Dick’s reviews new products. This will help you determine when the best time is to send samples of your product to buyers.
Plan a thorough presentation.
Make sure you are preparing for every possible question that a buyer could throw your way during a presentation. Some items that need to be included are a product brochure, a list of retailers that currently sell your products, proof of potential for large sales volume, your marketing and promotion plan, your own personal history in business and of course, a sample of your product and its packaging.
Partner with Mr. Checkout Distributors.
It can be tough to get a successful retailer like Dick’s Sporting Goods to take notice of your product without the right connection. Luckily, distributors with Mr. Checkout Distributors have years of experience working with big retailers around the country. Mr. Checkout Distributors is always on the lookout for new products with good margins that are ready to launch in retailers. The network of wagon jobbers and direct store distributors will take accepted products directly to stores to get them into the market as soon as possible. When you work with distributors, you don’t have to spend time knocking down the door of Dick’s Sporting Goods, so you can focus your attention on other parts of the business.
Want to launch your new product in Dick’s Sporting Goods? Contact Mr. Checkout Distributors to talk to a team of experienced and knowledgeable distributors that service over 35,000 stores across the country.