How to Get Your Product into CVS
Costco is a unique, but profitable retailer that many suppliers are anxious to sell to, but few succeed. If you want to start seeing your products on Costco store shelves, follow these tips:
CVS has almost 10,000 stores across the country, so it’s no wonder why so many suppliers are eager to get an order from this retailer. But, it can be difficult to even get a phone call with a CVS buyer, let alone get onto their shelves. But, it’s still possible, especially if you follow these tips:
Like many other retailers, CVS is dedicated to bringing a diverse selection of products from a diverse assortment of suppliers to their customers. If you qualify for the CVS supplier diversity program, you may have a leg up on the competition. Before you make any contact with the buyers at CVS, it’s important that you look at the eligibility requirements to see if your company fits the criteria. You may be eligible if your business is owned by a minority, woman, veteran, member of the LGBT community, or disabled.
There’s no point pitching to CVS if you do not meet their package requirements, so you need to check these before you try to make contact with the buyers. For example, CVS requires that most products fit into a standard size CVS tote, so if your product does not comply with this standard, you will need to make adjustments before moving forward. There’s nothing worse than finally landing a pitch meeting only to realize you don’t meet the basic product standards, so do your research ahead of time.
Go to trade shows.
There’s no better way to mix and mingle with buyers than attending a trade show. Research trade shows that fit with your product and get a head start on registering and building your booth. CVS buyers will see and talk to hundreds of different brand representatives during the event, so yours must stand out from the rest. Make sure you come prepared so the CVS buyers can sample your product or receive a demonstration of it, and take away a one sheet with everything they need to know about your brand and product line. After the event, take the time to follow up with buyers and try to set an in-person meeting to continue the conversation.
Work with the pros.
Trying to get in touch with buyers from CVS, preparing a pitch and then agonizing over the meeting can be time consuming and costly for new brands. That’s why so many new brands rely on the professional distributors from Mr. Checkout Distributors to introduce their product into retail stores such as CVS. Mr. Checkout Distributors always looks for new products, and if yours has strong margins and is ready for retail, it could be accepted and sent to the team of wagon jobbers and direct store distributors. When you work with a professional team such as the one at Mr. Checkout Distributors, it allows you to focus your time and energy on other parts of the business so you can continue to grow.
Want to launch your new product in CVS? Contact Mr. Checkout Distributors to talk to a team of experienced and knowledgeable distributors that service over 35,000 stores across the country.