Get Your Product into Mrs.Green’s Natural Market

Mr. Checkout is a network of independent wagon-jobbers and full-line distributors. We distribute product to over 35,000 independent stores around the country and have built relationships with hundreds of retail buyers. We are always seeking the next hot new product. If you have a product, we want to hear from you!

How To Get Into Mrs. Green’s Natural Market

Mrs. Green’s Neighborhood Market has been a part of the fabric of the Westchester community for three decades. It was founded in 1991 and it has been a locally supported landmark natural grocery market in the area. This retailer has been in the news recently for the closure of some of its stores but it has noted that it would prefer it focuses on the core profitable areas to keep the brand in business. The retailer said it is turning its focus to core Westchester stores in Yorktown Heights, Briarcliff, Mount Kisco, Eastchester, and Larchmont, according to news source Westfair Communications.

The kind of Mrs. Green’s store is one that is hard to find. Everything is natural and this is not a common feature in many supermarkets. They still sell processed or finished products. For vegetarians, this is a place where they can get all things they need natural. Being vegetarians extends beyond what you eat; it extends to other food items. Though plans to extend have not gone as expected, the rare selection offered at the stores are still quite commendable.

The natural food business in the United States is one that tries to connect with the individual customer. There are veggies and non-veggies. These would want different selections. This means, the supermarkets try to address the needs and interests of individual customers. This is by offering local, international, and metropolitan products. You can get spices, meat, natural beverages, food, and so many other food products from this type of store.

The grocer has a special natural beverage blend made from 100% organic products. It noted on its website that “Our organic juice and smoothie menu has everything from green veggie drinks (Cleansing Cooler is a crowd pleaser) to delicious fruit and oat blended beverages (Rise and Shine anyone?). If our menu doesn’t offer what you are looking for or you just want to go off the beaten path – you can always make your own!”

The uniqueness and the innovativeness of Mrs. Green’s set it apart. It isn’t like the normal food chain where things are dull and not interesting, customers have enjoyed this food chain and they have written about it online. A customer noted on yelp.com that: “I can buy what I need- at a better price at Mrs. Green’s. So much more produce variety!! And- it’s way less stressful. Whole Foods always leaves me exhausted and anxious. Whereas Mrs. Green’s, is a fun, quick, easy trip. Even with our 3 kids. Thank you, Mrs. Green’s! Plus, they’re really nice at this location. You’re only 16 min away from me- but I’m sold (again)”

The food business is one where there are a lot to be delivered. There are several things that a distributor can bring to this kind of food chain. You just need to understand the surrounding factors around the grocery trade.

If you have a product, we want to hear from you!

Mr. Checkout is a national association of independent wagon-jobbers and full-line distributors. We distribute product to approximately 35,000 independent stores around the country and are always seeking the next hot new product. If you have a product, we want to hear from you!

How to get your product into Mrs.Green’s Natural Market

  1. Understand you client: Before you spend a lot of time and money creating a product, you should know if anyone will want to buy it. Learn more about Market Research
  2. Learn if it’s protectable: Know if you can defend your product against cheap copies if it gets knocked off. Learn more about Copyright and Patent your product
  3. Test your product: Make sure that there’s a demand for your product and the customer understands what you are selling when it’s on the shelf and nobody is there to explain it. Learn more about Product Testing
  4. Perfect your pitch: Before you speak to decision makers, know your numbers, know your retailer and know your logistics in and out. Learn more about Pitching Your Product
  5. Don’t do it alone: If you haven’t been successful in retail before, a secret of success is that you can’t do it alone. Having great sales staff, customer support and marketing partners can take you from zero to success faster than if you tried on your own. Learn more about Retail Partnerships

Contact Mrs.Green’s Natural Market Buyer

Do not trust any “list” of buyers.

Typically retail buyers change either companies or positions every few years. This strategy helps retailers know that their buyers are not taking “kick-backs” and are selecting the very best product for the very best position each time.

Buyers are typically held to a very rigorous standard of sell-through volume that they must hit and because of this they are risk averse. Your job as a supplier or vendor is to convince them that the buyers going into the stores not only know about what you’re selling but are actively seeking the product in the store currently.

  • Step 1

    Contact Mrs.Green’s Natural Market Buyer

    Sometimes easier said than done, however you must get on Mrs.Green’s Natural Market radar.

    Call the Mrs.Green’s Natural Market corporate phone number and ask for the names of the buyer and assistant buyers in your category.

    Always leave voicemail with whomever the dispatch will connect you.

    Use that information to connect with them on LinkedIn, RangeMe and any other professional social platform.

    Ask your representative at your trade bureau to connect you to the Mrs.Green’s Natural Market buyers as they will potentially have a better history.

  • Step 2

    Get On Mrs.Green’s Natural Market Radar

    Use advertising, public relations and marketing to make your brand known to Mrs.Green’s Natural Market buyer through 3rd party websites & industry media sources.

    Be everywhere that they look, the key is to position your brand as the obvious choice when Mrs.Green’s Natural Market is looking to either refill a slot or create a new category.

    Latch on to the news of the day and any trend that will make your product fill that niche whether that be Non-GMO or Vegan Leather for example.

    Investing in your brand can only benefit your opportunities in the future. As being “top of mind” will have a ripple effect when you physically present your product at a Mrs.Green’s Natural Market buyers meeting or trade show in the future.

    Step 2

  • Step 3

    Use Hard Facts

    Mrs.Green’s Natural Market buyers typically got to their position by picking “winners” and know how to see through the fluff.

    Focus on the numbers, know your bottom dollar during a negotiation and how fees and chargebacks may cut into your position.

    Know that long term success may outweigh short term sales, however financing large purchase orders from Mrs.Green’s Natural Market when the net result is negative is not sustainable.

    Understand the playing field and the other brands that are in your space, what they are offering as promotion and pricing and how you can stand out against them.

    By knowing that each buyer at Mrs.Green’s Natural Market probably knows more than you do, take an active listening approach to sales and understand that no is a perfectly acceptable answer that may have saved you millions of dollars on the backend.

How to Submit a Product to Mrs.Green’s Natural Market

There are several ways to get a product placed in Mrs.Green’s Natural Market. However, most entrepreneurs only dream about getting their product distributed to major retailers, few actually do it. We have experienced a significant rise in interest since the show Shark Tank started airing on NBC. Mr. Checkout has had the pleasure of working with a few Shark Tank success stories such as KISStixx and 180 Party Cups which are now currently being distributed around the country to stores like Walmart, Target, Kroger, 7-Eleven and more.

If you envision your product would be a good fit for Mrs.Green’s Natural Market, we have a few steps to help you get your product on their shelves.

Here are the 6 steps you need to take to have your product placed in Mrs.Green’s Natural Market.

1. Start with the right questions.) Before you try distributing your product to Mrs.Green’s Natural Market, you need to ask yourself a few basic questions. Do you need to build demand for your product, or is there already a demand for it? Do you know that Mrs.Green’s Natural Market would be interested in selling your product? If you can strike a deal with Mrs.Green’s Natural Market, can you handle the production volume? Do you want to sell directly to Mrs.Green’s Natural Market, or do you want to license your product to a manufacturer that will handle distribution?

2. Be prepared to profit.) Does your product offer enough of a profit margin for Mrs.Green’s Natural Market? Can you sell your product at a reasonable enough profit to cover the packaging, shipping, commissions, marketing and wholesale distribution? Check Mrs.Green’s Natural Market guidelines for other fees that you will have to build into the cost of your product in order for you to be able to turn enough of a profit to make the effort worth your while. If you work with a discount retailer, they will try to strip your profits down to zero in order to keep their prices as low as possible.

The typical breakdown of margins are: If a products costs $1 to produce, that product will retail for $4. That product that retails for $4 will wholesale for $2 to distributors and stores that purchase direct. Big box retailers like Mrs.Green’s Natural Market may offer to pay $1.25 to the manufacturer if the product costs $1 to produce. That is the typical profit margin.

3. Determine if Mrs.Green’s Natural Market is the right store for your product.) The relationship between you and Mrs.Green’s Natural Market starts with you browsing their store for competing products. If Mrs.Green’s Natural Market already has a similar product, it is going to be very difficult to get your product picked up. Spend some time at your local Mrs.Green’s Natural Market to see what kind of products they are selling, speak to the manager and see if he thinks your product will sell well in their store. Picture in which zone your product would best fit on the shelf and keep in mind that the most precious asset that these big box stores value are their shelf space. Keep this information in mind when you are preparing your presentation to Mrs.Green’s Natural Market.

If your company is minority or women owned, check Mrs.Green’s Natural Market website and see if they offer specific opportunities for those designations.

4. Pitch your product to Mrs.Green’s Natural Market.) Decide whether it will be you or a representative to present your product to Mrs.Green’s Natural Market. Your presentation depends heavily on your strengths as a businessperson as they will most likely ask financial questions and logistics questions.

It’s common for companies to hire a broker to pitch their product to Mrs.Green’s Natural Market, as it will be more likely that your product will make it to the next stage if the individual pitching your product has industry knowledge or a personal relationship with Mrs.Green’s Natural Market. The percentage of commission verses, however generally a broker will take around 5% to represent your product to Mrs.Green’s Natural Market.

We at Mr. Checkout have experience dealing with brokers and know that there are several retail brokers that have poor business practices that can potentially damage your brand. If you are seeking a legitimate Mrs.Green’s Natural Market broker, please give us a call for a recommendation. It could save you a huge headache and a lot of money.

5. Complete the required Mrs.Green’s Natural Market paperwork.) Often Mrs.Green’s Natural Market will have you go through an application process. However, before submitting the paperwork required by Mrs.Green’s Natural Market, you should contact a buyer at Mrs.Green’s Natural Market and let them know your intentions. Having a contact inside of the company will potentially move your application more smoothly through the process.

6. Anticipate the need for increased volume.) Having Mrs.Green’s Natural Market agree to stock your product will most likely mean a significant increase in volume. You should be prepared to ramp up your production and informing your manufacturer of this opportunity.

Having production, logistics and distribution to sync is not only difficult, it requires a significant amount of time invested in customer relations. Also, Mrs.Green’s Natural Market may have stipulations in the contract that may penalize you for delays in shipping and production. Have an attorney explain all contracts to you if you don’t understand the terms.

If you’re looking to sell your product to Mrs.Green’s Natural Market, be sure to thoroughly assess the marketplace, carefully prepare for production growth, and take full advantage of resources available to help you grow your business.

Submit Your Product Now

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