How To Get Into LAUER’S SUPERMARKET AND BAKERY
According to most reports recently, convenience stores today serve more than 150 million customers on a daily basis. Thus, these convenience stores provide an avenue with a lot of opportunities for manufacturers of different kinds of products. The products manufactured includes; beverages, food products, stationery and other products of general convenience. In view of these possibilities it is very necessary for manufacturers of these products to try and create an inexpensive strategy about how to get their products into convenience and grocery stores.
Lauer’s Supermarket and Bakery is a family-owned grocery retail store that was founded in 1974. Lauer’s Supermarket & Bakery is an integral part of the Pasadena and Riviera Beach landscapes. The Lauer’s company since its existence, has provided the best in quality and product offering. More importantly, their dedication to providing impeccable customer service is placed as a really important feature for running the business. Lauer’s Supermarket and Bakery is of great importance to Pasadena community.
The first Lauer’s store was opened on Mountain Road by Edward and Helen Lauer. However, the second store was opened in Riviera Beach, in 1982. In an effort to increase the range of services offered to the increasing customer base, a larger store was established o Boulevard in 1988 to replace the original Mountain Road location. One thing that Lauer’s Supermarket and Bakery places a lot of attention on is the rate of the service they offer their customers. Their business hours are from Monday to Saturday by 7:00am to 10:00 pm and on Sundays, from 7:00am to 8:00 pm. Lauer’s Supermarket & Bakery has full-line grocers, a luscious bakery, delectable deli, convenient to stop and a friendly café. The company is also known for its signature baked food items, homemade salads, as well as exemplary customer service. Lauer’s Supermarket really strives to give their customers a good lasting impression after patronizing them.
The headquarter branch of Lauer’s Supermarket & Bakery is at 8095-A Edwin Raynor Blvd. Pasadena, MD. The annual sales of Lauer’s Supermarkets& Bakery is about 18 Million dollars when calculating the annual sales revenue that is attained by the company. The retail company also offers special services. These services include; Florist services and gift shop, bakery services, deli and café. Lauer’s Supermarkets & Bakery as a company has also shown immense commitment to the community that it serves, especially in the youth. The company also supports neighboring schools via an advertising program that it launched. Apart from that, it usually sponsors scouting functions, sports programs, concert series and church dinners held in the community. The loyalty of its frequent shoppers is rewarded by donations of dollars to be used in promoting local education.
Lauer’s Supermarket and Bakery has a reputation for dealing in quality products. Therefore, for a manufacturer to get their products into the supermarket and bakery store distributors and other convenience stores, brokers can be done by working with specialized programs which can help display your product at several stores across the nation which are members of these programs.
How to get your product into Lauer’s Supermarket and Bakery
- Understand you client: Before you spend a lot of time and money creating a product, you should know if anyone will want to buy it. Learn more about Market Research
- Learn if it’s protectable: Know if you can defend your product against cheap copies if it gets knocked off. Learn more about Copyright and Patent your product
- Test your product: Make sure that there’s a demand for your product and the customer understands what you are selling when it’s on the shelf and nobody is there to explain it. Learn more about Product Testing
- Perfect your pitch: Before you speak to decision makers, know your numbers, know your retailer and know your logistics in and out. Learn more about Pitching Your Product
- Don’t do it alone: If you haven’t been successful in retail before, a secret of success is that you can’t do it alone. Having great sales staff, customer support and marketing partners can take you from zero to success faster than if you tried on your own. Learn more about Retail Partnerships
Contact Lauer’s Supermarket and Bakery Buyer
Do not trust any “list” of buyers.
Typically retail buyers change either companies or positions every few years. This strategy helps retailers know that their buyers are not taking “kick-backs” and are selecting the very best product for the very best position each time.
Buyers are typically held to a very rigorous standard of sell-through volume that they must hit and because of this they are risk averse. Your job as a supplier or vendor is to convince them that the buyers going into the stores not only know about what you’re selling but are actively seeking the product in the store currently.
Sometimes easier said than done, however you must get on Lauer’s Supermarket and Bakery’s radar.
Call the Lauer’s Supermarket and Bakery’s corporate phone number and ask for the names of the buyer and assistant buyers in your category.
Always leave voicemail with whomever the dispatch will connect you.
Use that information to connect with them on LinkedIn, RangeMe and any other professional social platform.
Ask your representative at your trade bureau to connect you to the Lauer’s Supermarket and Bakery buyers as they will potentially have a better history.
Use advertising, public relations and marketing to make your brand known to Lauer’s Supermarket and Bakery’s buyer through 3rd party websites & industry media sources.
Be everywhere that they look, the key is to position your brand as the obvious choice when Lauer’s Supermarket and Bakery is looking to either refill a slot or create a new category.
Latch on to the news of the day and any trend that will make your product fill that niche whether that be Non-GMO or Vegan Leather for example.
Investing in your brand can only benefit your opportunities in the future. As being “top of mind” will have a ripple effect when you physically present your product at a Lauer’s Supermarket and Bakery buyers meeting or trade show in the future.
Lauer’s Supermarket and Bakery buyers typically got to their position by picking “winners” and know how to see through the fluff.
Focus on the numbers, know your bottom dollar during a negotiation and how fees and chargebacks may cut into your position.
Know that long term success may outweigh short term sales, however financing large purchase orders from Lauer’s Supermarket and Bakery when the net result is negative is not sustainable.
Understand the playing field and the other brands that are in your space, what they are offering as promotion and pricing and how you can stand out against them.
By knowing that each buyer at Lauer’s Supermarket and Bakery probably knows more than you do, take an active listening approach to sales and understand that no is a perfectly acceptable answer that may have saved you millions of dollars on the backend.
How to Submit a Product to Lauer’s Supermarket and Bakery
There are several ways to get a product placed in Lauer’s Supermarket and Bakery. However, most entrepreneurs only dream about getting their product distributed to major retailers, few actually do it. We have experienced a significant rise in interest since the show Shark Tank started airing on NBC. Mr. Checkout has had the pleasure of working with a few Shark Tank success stories such as KISStixx and 180 Party Cups which are now currently being distributed around the country to stores like Walmart, Target, Kroger, 7-Eleven and more.
If you envision your product would be a good fit for Lauer’s Supermarket and Bakery, we have a few steps to help you get your product on their shelves.
Here are the 6 steps you need to take to have your product placed in Lauer’s Supermarket and Bakery.
1. Start with the right questions.) Before you try distributing your product to Lauer’s Supermarket and Bakery, you need to ask yourself a few basic questions. Do you need to build demand for your product, or is there already a demand for it? Do you know that Lauer’s Supermarket and Bakery would be interested in selling your product? If you can strike a deal with Lauer’s Supermarket and Bakery, can you handle the production volume? Do you want to sell directly to Lauer’s Supermarket and Bakery, or do you want to license your product to a manufacturer that will handle distribution?
2. Be prepared to profit.) Does your product offer enough of a profit margin for Lauer’s Supermarket and Bakery? Can you sell your product at a reasonable enough profit to cover the packaging, shipping, commissions, marketing and wholesale distribution? Check Lauer’s Supermarket and Bakery’s guidelines for other fees that you will have to build into the cost of your product in order for you to be able to turn enough of a profit to make the effort worth your while. If you work with a discount retailer, they will try to strip your profits down to zero in order to keep their prices as low as possible.
The typical breakdown of margins are: If a products costs $1 to produce, that product will retail for $4. That product that retails for $4 will wholesale for $2 to distributors and stores that purchase direct. Big box retailers like Lauer’s Supermarket and Bakery may offer to pay $1.25 to the manufacturer if the product costs $1 to produce. That is the typical profit margin.
3. Determine if Lauer’s Supermarket and Bakery is the right store for your product.) The relationship between you and Lauer’s Supermarket and Bakery starts with you browsing their store for competing products. If Lauer’s Supermarket and Bakery already has a similar product, it is going to be very difficult to get your product picked up. Spend some time at your local Lauer’s Supermarket and Bakery to see what kind of products they are selling, speak to the manager and see if he thinks your product will sell well in their store. Picture in which zone your product would best fit on the shelf and keep in mind that the most precious asset that these big box stores value are their shelf space. Keep this information in mind when you are preparing your presentation to Lauer’s Supermarket and Bakery.
If your company is minority or women owned, check Lauer’s Supermarket and Bakery’s website and see if they offer specific opportunities for those designations.
4. Pitch your product to Lauer’s Supermarket and Bakery.) Decide whether it will be you or a representative to present your product to Lauer’s Supermarket and Bakery. Your presentation depends heavily on your strengths as a businessperson as they will most likely ask financial questions and logistics questions.
It’s common for companies to hire a broker to pitch their product to Lauer’s Supermarket and Bakery, as it will be more likely that your product will make it to the next stage if the individual pitching your product has industry knowledge or a personal relationship with Lauer’s Supermarket and Bakery. The percentage of commission verses, however generally a broker will take around 5% to represent your product to Lauer’s Supermarket and Bakery.
We at Mr. Checkout have experience dealing with brokers and know that there are several retail brokers that have poor business practices that can potentially damage your brand. If you are seeking a legitimate Lauer’s Supermarket and Bakery broker, please give us a call for a recommendation. It could save you a huge headache and a lot of money.
5. Complete the required Lauer’s Supermarket and Bakery paperwork.) Often Lauer’s Supermarket and Bakery will have you go through an application process. However, before submitting the paperwork required by Lauer’s Supermarket and Bakery, you should contact a buyer at Lauer’s Supermarket and Bakery and let them know your intentions. Having a contact inside of the company will potentially move your application more smoothly through the process.
6. Anticipate the need for increased volume.) Having Lauer’s Supermarket and Bakery agree to stock your product will most likely mean a significant increase in volume. You should be prepared to ramp up your production and informing your manufacturer of this opportunity.
Having production, logistics and distribution to sync is not only difficult, it requires a significant amount of time invested in customer relations. Also, Lauer’s Supermarket and Bakery may have stipulations in the contract that may penalize you for delays in shipping and production. Have an attorney explain all contracts to you if you don’t understand the terms.
If you’re looking to sell your product to Lauer’s Supermarket and Bakery, be sure to thoroughly assess the marketplace, carefully prepare for production growth, and take full advantage of resources available to help you grow your business.
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