How to Get Product into Harry Rosen Inc.
Founded in 1954 in Toronto, Ontario, Canada, this chain of high-end menswear and accessories was founded by Harry Rosen.
Harry Rosen Inc. has grown from a single 500-square-foot store in Toronto to become a powerhouse in Canadian retailing with 18 stores across the country, within excess of 350,000 sq.ft. accounting for 40 percent of the Canadian market in high-end men’s wear, as well as an ecommerce site at www.harryrosen.com. Known for outstanding customer service, Harry Rosen stores offer extensive collections of the world’s finest menswear labels.
Harry Rosen Inc. is a Canadian retail chain of 17 luxury men’s clothing stores. Harry Rosen operates stores in Toronto (Mink Mile (Bloor Street), Yorkdale Shopping Centre, Toronto Eaton Centre, First Canadian Place, Sherway Gardens); Mississauga (Square One Shopping Centre); Ottawa (Rideau Centre); Winnipeg (Polo Park); Montreal (Les Cours Mont-Royal); Laval (Carrefour Laval); Edmonton (West Edmonton Mall); Calgary (The Core Shopping Centre, Chinook Centre); and Vancouver (Pacific Centre, Oakridge Centre). There is an outlet store at Heartland Town Centre in Mississauga and at Tsawwassen Mills in Delta, British Columbia.
Harry Rosen stores offer several collections of fine menswear labels, including Armani, Brioni, Hugo Boss, Burberry, Canali, Dolce & Gabbana, Kiton and Ermenegildo Zegna.
Under the founder’s (Harry Rosen) direction, the company “spends more than any Canadian retailer on its employee training…on the nuances of designer fashion, including the art of ‘clothesmanship’ – that is, determining the right garment for a man’s body shape”. Staff are also provided training on how “to manage client lists, how to assess a client’s needs, how men shop in general, and how to build and maintain long-term relationships with clients”. Consequently the stores have a large number of long-term employees.
This is a retailer with a different niche that evolved out of interest. Interest breeds creativity. Creativity and uniqueness go hand in hand. Your offerings are seen differently when you have uniqueness to your market offerings. If you don’t have one at the moment, look at what you offer in products and services and see how you can make it better. It could be a payment service, or the large varieties you present, or the extra-special freshness of what you offer. Just do something differently.
This fashion product retailer has a reputable brand and its retail offerings are quite large. It sells thousands of products and can be a profitable retail outlet. If your products are quite popular in the local market, it will be easy for you to easily pitch to this retailer. You have to bring your product to top quality to help you with the pitch of the product. More, you have to ensure that your products conform to regulatory standards.
Submit Your Product to Harry Rosen Foods
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How to get your product into Harry Rosen Inc.
- Understand you client: Before you spend a lot of time and money creating a product, you should know if anyone will want to buy it. Learn more about Market Research
- Learn if it’s protectable: Know if you can defend your product against cheap copies if it gets knocked off. Learn more about Copyright and Patent your product
- Test your product: Make sure that there’s a demand for your product and the customer understands what you are selling when it’s on the shelf and nobody is there to explain it. Learn more about Product Testing
- Perfect your pitch: Before you speak to decision makers, know your numbers, know your retailer and know your logistics in and out. Learn more about Pitching Your Product
- Don’t do it alone: If you haven’t been successful in retail before, a secret of success is that you can’t do it alone. Having great sales staff, customer support and marketing partners can take you from zero to success faster than if you tried on your own. Learn more about Retail Partnerships
Contact Harry Rosen Inc. Buyer
Do not trust any “list” of buyers.
Typically retail buyers change either companies or positions every few years. This strategy helps retailers know that their buyers are not taking “kick-backs” and are selecting the very best product for the very best position each time.
Buyers are typically held to a very rigorous standard of sell-through volume that they must hit and because of this they are risk averse. Your job as a supplier or vendor is to convince them that the buyers going into the stores not only know about what you’re selling but are actively seeking the product in the store currently.
How to Submit a Product to Harry Rosen Inc.
There are several ways to get a product placed in Harry Rosen Inc. However, most entrepreneurs only dream about getting their product distributed to major retailers, few actually do it. We have experienced a significant rise in interest since the show Shark Tank started airing on NBC. Mr. Checkout has had the pleasure of working with a few Shark Tank success stories such as KISStixx and 180 Party Cups which are now currently being distributed around the country to stores like Walmart, Target, Kroger, 7-Eleven and more.
If you envision your product would be a good fit for Harry Rosen Inc., we have a few steps to help you get your product on their shelves.
Here are the 6 steps you need to take to have your product placed in Harry Rosen Inc.
1. Start with the right questions.) Before you try distributing your product to Harry Rosen Inc., you need to ask yourself a few basic questions. Do you need to build demand for your product, or is there already a demand for it? Do you know that Harry Rosen Inc. would be interested in selling your product? If you can strike a deal with Harry Rosen Inc., can you handle the production volume? Do you want to sell directly to Harry Rosen Inc., or do you want to license your product to a manufacturer that will handle distribution?
2. Be prepared to profit.) Does your product offer enough of a profit margin for Harry Rosen Inc.? Can you sell your product at a reasonable enough profit to cover the packaging, shipping, commissions, marketing and wholesale distribution? Check Harry Rosen Inc. guidelines for other fees that you will have to build into the cost of your product in order for you to be able to turn enough of a profit to make the effort worth your while. If you work with a discount retailer, they will try to strip your profits down to zero in order to keep their prices as low as possible.
The typical breakdown of margins are: If a products costs $1 to produce, that product will retail for $4. That product that retails for $4 will wholesale for $2 to distributors and stores that purchase direct. Big box retailers like Wilsons Leather Outlets may offer to pay $1.25 to the manufacturer if the product costs $1 to produce. That is the typical profit margin.
3. Determine if Harry Rosen Inc. is the right store for your product.) The relationship between you and Harry Rosen Inc. starts with you browsing their store for competing products. If Harry Rosen Inc. already has a similar product, it is going to be very difficult to get your product picked up. Spend some time at your local Harry Rosen Inc. to see what kind of products they are selling, speak to the manager and see if he thinks your product will sell well in their store. Picture in which zone your product would best fit on the shelf and keep in mind that the most precious asset that these big box stores value are their shelf space. Keep this information in mind when you are preparing your presentation to Harry Rosen Inc.
If your company is minority or women owned, check Harry Rosen Inc. and see if they offer specific opportunities for those designations.
4. Pitch your product to Harry Rosen Inc.) Decide whether it will be you or a representative to present your product to Harry Rosen Inc. Your presentation depends heavily on your strengths as a businessperson as they will most likely ask financial questions and logistics questions.
It’s common for companies to hire a broker to pitch their product to Harry Rosen Inc., as it will be more likely that your product will make it to the next stage if the individual pitching your product has industry knowledge or a personal relationship with Harry Rosen Inc. The percentage of commission verses, however generally a broker will take around 5% to represent your product to Harry Rosen Inc.
We at Mr. Checkout have experience dealing with brokers and know that there are several retail brokers that have poor business practices that can potentially damage your brand. If you are seeking a legitimate Harry Rosen Inc. broker, please give us a call for a recommendation. It could save you a huge headache and a lot of money.
5. Complete the required Harry Rosen Inc. paperwork.) Often Harry Rosen Inc. will have you go through an application process. However, before submitting the paperwork required by Harry Rosen Inc., you should contact a buyer at Harry Rosen Inc. and let them know your intentions. Having a contact inside of the company will potentially move your application more smoothly through the process.
6. Anticipate the need for increased volume.) Having Harry Rosen Inc. agree to stock your product will most likely mean a significant increase in volume. You should be prepared to ramp up your production and informing your manufacturer of this opportunity.
Having production, logistics and distribution to sync is not only difficult, it requires a significant amount of time invested in customer relations. Also, Harry Rosen Inc. may have stipulations in the contract that may penalize you for delays in shipping and production. Have an attorney explain all contracts to you if you don’t understand the terms.
If you’re looking to sell your product to Harry Rosen Inc., be sure to thoroughly assess the marketplace, carefully prepare for production growth, and take full advantage of resources available to help you grow your business.
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