How to Get Product into Giorgio Armani USA
Founded in 1947, Giorgio Armani is a well-known brand all over the world for luxury and leisure outfits. The brand has been in popular culture and has been a respected brand in the industry.
The Italian luxury fashion house was founded by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics and home interiors. The brand markets these products under several labels: Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani (including EA7), Armani Jeans, Armani Junior, and Armani Exchange. The brand utilizes the association of the Armani name with high-fashion, benefiting from its prestige in the fashion industry. In 2016, estimated sales of the company were around $2.65 billion.
Giorgio Armani is in collaboration with Emaar Properties, a chain of luxury hotels and resorts in several big cities including Milan, Paris, New York, London, Hong Kong, Los Angeles, Tokyo, Shanghai, Seoul, and Dubai. The company already operates a range of cafés worldwide, in addition to a bar and nightclub.
There is difference between Giorgio Armani and Emporio Armani even though both belong to the same company. Giorgio Armani is more expensive than Emporio Armani.
Giorgio Armani is a high-end label specializing in men’s and women’s ready-to-wear, accessories, glasses, cosmetics, and perfumes. It is available only in Giorgio Armani boutiques, specialty clothiers and select high-end department stores. The logo is a curved “G” completing a curved “A”, forming a circle.
Emporio Armani is the second brand of Armani family, features ready-to-wear and runway collections. Emporio Armani focuses on trends and modern traits. Also, Emporio Armani along with Giorgio Armani is the only two ready-to-wear brands that are mainly designed by Giorgio Armani himself, and has a spotlight at Milan Fashion Week every year while Armani Collezioni, Armani Jeans, and Armani Exchange do not. Emporio Armani is usually only sold in freestanding Emporio Armani boutiques and its official website.
The brand has boutiques in Toronto, Oslo, Frankfurt, Amman, Bahrain, Jeddah, Bogotá, Miami, Tokyo, Amsterdam, Madrid, Chicago, Paris, London, Glasgow, Los Angeles, Houston, Mexico City, Jakarta, Kuala Lumpur, Milan, Buenos Aires, Istanbul, Tel Aviv, Sydney, Dubai, Dhaka, Lima, Seoul, Singapore, Bangkok, New York, São Paulo, Vienna, New Delhi, and many other cities around the world.
This clothier has a reputable brand and its retail offerings are quite large. It sells thousands of products and can be a profitable retail outlet. If your products are quite popular in the local market, it will be easy for you to easily pitch to this retailer. You have to bring your product to top quality to help you with the pitch of the product. More, you have to ensure that your products conform to regulatory standards.
Submit Your Product to Giorgio Armani Usa Foods
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How to get your product into Giorgio Armani USA
- Understand you client: Before you spend a lot of time and money creating a product, you should know if anyone will want to buy it. Learn more about Market Research
- Learn if it’s protectable: Know if you can defend your product against cheap copies if it gets knocked off. Learn more about Copyright and Patent your product
- Test your product: Make sure that there’s a demand for your product and the customer understands what you are selling when it’s on the shelf and nobody is there to explain it. Learn more about Product Testing
- Perfect your pitch: Before you speak to decision makers, know your numbers, know your retailer and know your logistics in and out. Learn more about Pitching Your Product
- Don’t do it alone: If you haven’t been successful in retail before, a secret of success is that you can’t do it alone. Having great sales staff, customer support and marketing partners can take you from zero to success faster than if you tried on your own. Learn more about Retail Partnerships
Contact Giorgio Armani USA Buyer
Do not trust any “list” of buyers.
Typically retail buyers change either companies or positions every few years. This strategy helps retailers know that their buyers are not taking “kick-backs” and are selecting the very best product for the very best position each time.
Buyers are typically held to a very rigorous standard of sell-through volume that they must hit and because of this they are risk averse. Your job as a supplier or vendor is to convince them that the buyers going into the stores not only know about what you’re selling but are actively seeking the product in the store currently.
How to Submit a Product to Giorgio Armani USA
There are several ways to get a product placed in Giorgio Armani USA. However, most entrepreneurs only dream about getting their product distributed to major retailers, few actually do it. We have experienced a significant rise in interest since the show Shark Tank started airing on NBC. Mr. Checkout has had the pleasure of working with a few Shark Tank success stories such as KISStixx and 180 Party Cups which are now currently being distributed around the country to stores like Walmart, Target, Kroger, 7-Eleven and more.
If you envision your product would be a good fit for Giorgio Armani USA, we have a few steps to help you get your product on their shelves.
Here are the 6 steps you need to take to have your product placed in Giorgio Armani USA.
1. Start with the right questions.) Before you try distributing your product to Giorgio Armani USA, you need to ask yourself a few basic questions. Do you need to build demand for your product, or is there already a demand for it? Do you know that Giorgio Armani USA would be interested in selling your product? If you can strike a deal with Giorgio Armani USA, can you handle the production volume? Do you want to sell directly to Giorgio Armani USA, or do you want to license your product to a manufacturer that will handle distribution?
2. Be prepared to profit.) Does your product offer enough of a profit margin for Giorgio Armani USA? Can you sell your product at a reasonable enough profit to cover the packaging, shipping, commissions, marketing and wholesale distribution? Check Giorgio Armani USA guidelines for other fees that you will have to build into the cost of your product in order for you to be able to turn enough of a profit to make the effort worth your while. If you work with a discount retailer, they will try to strip your profits down to zero in order to keep their prices as low as possible.
The typical breakdown of margins are: If a products costs $1 to produce, that product will retail for $4. That product that retails for $4 will wholesale for $2 to distributors and stores that purchase direct. Big box retailers like Giorgio Armani USA may offer to pay $1.25 to the manufacturer if the product costs $1 to produce. That is the typical profit margin.
3. Determine if Giorgio Armani USA is the right store for your product.) The relationship between you and Giorgio Armani USA starts with you browsing their store for competing products. If Giorgio Armani USA already has a similar product, it is going to be very difficult to get your product picked up. Spend some time at your local Giorgio Armani USA to see what kind of products they are selling, speak to the manager and see if he thinks your product will sell well in their store. Picture in which zone your product would best fit on the shelf and keep in mind that the most precious asset that these big box stores value are their shelf space. Keep this information in mind when you are preparing your presentation to Giorgio Armani USA.
If your company is minority or women owned, check Giorgio Armani USA website and see if they offer specific opportunities for those designations.
4. Pitch your product to Giorgio Armani USA) Decide whether it will be you or a representative to present your product to Giorgio Armani USA. Your presentation depends heavily on your strengths as a businessperson as they will most likely ask financial questions and logistics questions.
It’s common for companies to hire a broker to pitch their product to Giorgio Armani USA, as it will be more likely that your product will make it to the next stage if the individual pitching your product has industry knowledge or a personal relationship with Giorgio Armani USA. The percentage of commission verses, however generally a broker will take around 5% to represent your product to Giorgio Armani USA.
We at Mr. Checkout have experience dealing with brokers and know that there are several retail brokers that have poor business practices that can potentially damage your brand. If you are seeking a legitimate Giorgio Armani USA broker, please give us a call for a recommendation. It could save you a huge headache and a lot of money.
5. Complete the required Giorgio Armani USA paperwork.) Often Giorgio Armani USA will have you go through an application process. However, before submitting the paperwork required by Giorgio Armani USA, you should contact a buyer at Giorgio Armani USA and let them know your intentions. Having a contact inside of the company will potentially move your application more smoothly through the process.
6. Anticipate the need for increased volume.) Having Giorgio Armani USA agree to stock your product will most likely mean a significant increase in volume. You should be prepared to ramp up your production and informing your manufacturer of this opportunity.
Having production, logistics and distribution to sync is not only difficult, it requires a significant amount of time invested in customer relations. Also, Giorgio Armani USA may have stipulations in the contract that may penalize you for delays in shipping and production. Have an attorney explain all contracts to you if you don’t understand the terms.
If you’re looking to sell your product to Giorgio Armani USA, be sure to thoroughly assess the marketplace, carefully prepare for production growth, and take full advantage of resources available to help you grow your business.
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