Get Your Product into Econofoods

Mr. Checkout is a network of independent wagon-jobbers and full-line distributors. We distribute product to over 35,000 independent stores around the country and have built relationships with hundreds of retail buyers. We are always seeking the next hot new product. If you have a product, we want to hear from you!

 How To Get Into Econofoods 

With annual revenue of $20 to 50 million and staff strength of over 200 employees, Econofoods has proven to be one of the go-to stores for highly affordable food products and large varieties. It is not as old as many of the family retail chains in the United States; it is however gesnerating sales through its sales strategic of offering efficient customer services and making grocery shopping a wonderful experience for shoppers.

Econofoods is a subsidiary of SpartanNash Company. It is highly advantageous to the retailer as there are funds that can be easily accessed if the company needs it to expand or get more business done. This would really help the retailer.

Econofoods proudly serves communities across the Heartland. You’ll get fresh local produce and quality meat – plus a convenient pharmacy, a deli and a bakery, and more. This kind of store is specifically made for customers to feel at home shopping and to be able to get what they want for their grocery list. The company sources products from local and international suppliers, manufacturers, and farms and these constantly ensure that its demands can be adequately met.

The supermarket business in the United States is one that tries to connect with the individual customer. This means, the supermarkets try to address the needs and interests of individual customers. This is by offering local, international, and metropolitan products. You can get spices, meat, wine, food, and so many other food products from this type of store.

The retail company is one that understands the importance of giving back to the community. Normally, the store makes quite a large amount of sales from the community, it is only right that some of the profits are shared with the community. Thus, the company offers electronic coupons and weekly promotions. This helps in keeping families in line with their grocery budget and helping them make the most out of their dollars.

Another way of giving back to the community that the company came up with is the “Direct your Dollars” concept. Direct Your Dollars is built on the concept of shopping with purpose, meaning customers at the store can support their favorite local nonprofits by doing something everyone does each week – going to the grocery store. The Direct Your Dollars program allows local nonprofit organizations to turn receipts into dollars for computers, textbooks, field trips, athletic and band equipment, food and meal supplies and much more – just by shopping at any one of our SpartanNash retail stores, including your local Econofoods.

On the local sourcing of food products, Econofoods has been on the forefront of selling locally sourced food products and imported food items. Their wine, spice, and produce selection make them a leader in the retail and grocery business niche. This store has been in the business for years and has its established sourcing angles. Its constant support of local products has helped it cement its brand in the community as people can easily resonate with it.

If you have a product, we want to hear from you!

Mr. Checkout is a national association of independent wagon-jobbers and full-line distributors. We distribute product to approximately 35,000 independent stores around the country and are always seeking the next hot new product. If you have a product, we want to hear from you!

How to get your product into Econofoods

  1. Understand you client: Before you spend a lot of time and money creating a product, you should know if anyone will want to buy it. Learn more about Market Research
  2. Learn if it’s protectable: Know if you can defend your product against cheap copies if it gets knocked off. Learn more about Copyright and Patent your product
  3. Test your product: Make sure that there’s a demand for your product and the customer understands what you are selling when it’s on the shelf and nobody is there to explain it. Learn more about Product Testing
  4. Perfect your pitch: Before you speak to decision makers, know your numbers, know your retailer and know your logistics in and out. Learn more about Pitching Your Product
  5. Don’t do it alone: If you haven’t been successful in retail before, a secret of success is that you can’t do it alone. Having great sales staff, customer support and marketing partners can take you from zero to success faster than if you tried on your own. Learn more about Retail Partnerships

Contact Econofoods Buyer

Do not trust any “list” of buyers.

Typically retail buyers change either companies or positions every few years. This strategy helps retailers know that their buyers are not taking “kick-backs” and are selecting the very best product for the very best position each time.

Buyers are typically held to a very rigorous standard of sell-through volume that they must hit and because of this they are risk averse. Your job as a supplier or vendor is to convince them that the buyers going into the stores not only know about what you’re selling but are actively seeking the product in the store currently.

  • Step 1

    Contact Econofoods Buyer

    Sometimes easier said than done, however you must get on Econofoods radar.

    Call the Econofoods corporate phone number and ask for the names of the buyer and assistant buyers in your category.

    Always leave voicemail with whomever the dispatch will connect you.

    Use that information to connect with them on LinkedIn, RangeMe and any other professional social platform.

    Ask your representative at your trade bureau to connect you to the Econofoods buyers as they will potentially have a better history.

  • Step 2

    Get On Econofoods Radar

    Use advertising, public relations and marketing to make your brand known to Econofoods buyer through 3rd party websites & industry media sources.

    Be everywhere that they look, the key is to position your brand as the obvious choice when Econofoods is looking to either refill a slot or create a new category.

    Latch on to the news of the day and any trend that will make your product fill that niche whether that be Non-GMO or Vegan Leather for example.

    Investing in your brand can only benefit your opportunities in the future. As being “top of mind” will have a ripple effect when you physically present your product at a Econofoods buyers meeting or trade show in the future.

    Step 2

  • Step 3

    Use Hard Facts

    Econofoods buyers typically got to their position by picking “winners” and know how to see through the fluff.

    Focus on the numbers, know your bottom dollar during a negotiation and how fees and chargebacks may cut into your position.

    Know that long term success may outweigh short term sales, however financing large purchase orders from Econofoods when the net result is negative is not sustainable.

    Understand the playing field and the other brands that are in your space, what they are offering as promotion and pricing and how you can stand out against them.

    By knowing that each buyer at Econofoods probably knows more than you do, take an active listening approach to sales and understand that no is a perfectly acceptable answer that may have saved you millions of dollars on the backend.

How to Submit a Product to Econofoods

There are several ways to get a product placed in Econofoods. However, most entrepreneurs only dream about getting their product distributed to major retailers, few actually do it. We have experienced a significant rise in interest since the show Shark Tank started airing on NBC. Mr. Checkout has had the pleasure of working with a few Shark Tank success stories such as KISStixx and 180 Party Cups which are now currently being distributed around the country to stores like Walmart, Target, Kroger, 7-Eleven and more.

If you envision your product would be a good fit for Econofoods, we have a few steps to help you get your product on their shelves.

Here are the 6 steps you need to take to have your product placed in Econofoods.

1. Start with the right questions.) Before you try distributing your product to Econofoods, you need to ask yourself a few basic questions. Do you need to build demand for your product, or is there already a demand for it? Do you know that Econofoods would be interested in selling your product? If you can strike a deal with Econofoods, can you handle the production volume? Do you want to sell directly to Econofoods, or do you want to license your product to a manufacturer that will handle distribution?

2. Be prepared to profit.) Does your product offer enough of a profit margin for Econofoods? Can you sell your product at a reasonable enough profit to cover the packaging, shipping, commissions, marketing and wholesale distribution? Check Econofoods guidelines for other fees that you will have to build into the cost of your product in order for you to be able to turn enough of a profit to make the effort worth your while. If you work with a discount retailer, they will try to strip your profits down to zero in order to keep their prices as low as possible.

The typical breakdown of margins are: If a products costs $1 to produce, that product will retail for $4. That product that retails for $4 will wholesale for $2 to distributors and stores that purchase direct. Big box retailers like Econofoods may offer to pay $1.25 to the manufacturer if the product costs $1 to produce. That is the typical profit margin.

3. Determine if Econofoods is the right store for your product.) The relationship between you and Econofoods starts with you browsing their store for competing products. If Econofoods already has a similar product, it is going to be very difficult to get your product picked up. Spend some time at your local Econofoods to see what kind of products they are selling, speak to the manager and see if he thinks your product will sell well in their store. Picture in which zone your product would best fit on the shelf and keep in mind that the most precious asset that these big box stores value are their shelf space. Keep this information in mind when you are preparing your presentation to Econofoods.

If your company is minority or women owned, check Econofoods website and see if they offer specific opportunities for those designations.

4. Pitch your product to Econofoods.) Decide whether it will be you or a representative to present your product to Econofoods. Your presentation depends heavily on your strengths as a businessperson as they will most likely ask financial questions and logistics questions.

It’s common for companies to hire a broker to pitch their product to Econofoods, as it will be more likely that your product will make it to the next stage if the individual pitching your product has industry knowledge or a personal relationship with Econofoods. The percentage of commission verses, however generally a broker will take around 5% to represent your product to Econofoods.

We at Mr. Checkout have experience dealing with brokers and know that there are several retail brokers that have poor business practices that can potentially damage your brand. If you are seeking a legitimate Econofoods broker, please give us a call for a recommendation. It could save you a huge headache and a lot of money.

5. Complete the required Econofoods paperwork.) Often Econofoods will have you go through an application process. However, before submitting the paperwork required by Costco, you should contact a buyer at Econofoods and let them know your intentions. Having a contact inside of the company will potentially move your application more smoothly through the process.

6. Anticipate the need for increased volume.) Having Econofoods agree to stock your product will most likely mean a significant increase in volume. You should be prepared to ramp up your production and informing your manufacturer of this opportunity.

Having production, logistics and distribution to sync is not only difficult, it requires a significant amount of time invested in customer relations. Also, Econofoods may have stipulations in the contract that may penalize you for delays in shipping and production. Have an attorney explain all contracts to you if you don’t understand the terms.

If you’re looking to sell your product to Econofoods, be sure to thoroughly assess the marketplace, carefully prepare for production growth, and take full advantage of resources available to help you grow your business.

Submit Your Product Now

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