Get Your Product into Brookshire Brothers

Mr. Checkout is a network of independent wagon-jobbers and full-line distributors. We distribute product to over 35,000 independent stores around the country and have built relationships with hundreds of retail buyers. We are always seeking the next hot new product. If you have a product, we want to hear from you!

How To Get Into Brookshire Brothers

Brookshire Brothers is a private employee owned retail company that has it headquarter branch in Lufkin, Texas United States. East Texas where Brookshire Brothers, is a beautiful country complete with tall pine trees, pristine lakes and thousands of acres of woodlands. Texas is really a great place to live and work. The division of Brookshire Brothers Food and Pharmacy operate under different restrictive retail brands which include; B & B Foods, Celebrate, David’s, Cormie’s Grocery, Brookshire Brothers Express, David’s Express, and Polk Pick-It-Up (Polk Oil).

Brookshire Brothersas a private company, as a widely rooted business today which include a family of more than 110 retail outlets incorporating grocery stores and convenience stores, as well as free standing pharmacy, tobacco, and gasoline locations. Brookshire Brothers has an incessant expansion. This grocery retail distribution company acquired the assets of David’s Supermarkets out of Grandview, Texas in 2014 and built additional stores in Zavalla, Apple Springs, and Pilot Point. The deal was done at the location of a closed ALCO when that firm went out of business, Hamilton, and Canyon Lake, Texas. The regional grocer primarily operates under the Brookshire Brothers banner, but some of its supermarkets operate under the B&B Food name.

The company also tries to offer contemporary grocery stores, convenience-supermarket hybrids, traditional convenience stores, depending on what the client needs. Brookshire Brothers runs their business with a focus on their customers. All their focus is to offer quality goods and services for their shoppers to meet their needs. The grocery industry also holds a steadfast belief in family and community. Their employee-owners invest in the communities where we serve. Building on the expertise of their employee-owners gives Brookshire Brothers a real advantage.

Brookshire Brothers believes in providing in-store solutions for customers. This reason contributed to why the retail chain added a pharmacy division. Brookshire Brothers manages different business sectors which include the pharmacy, tobacco barn, convenience store and the gasoline station. The first Brookshire Brothers pharmacy opened in 1992, presently they have 73 stores or free-standing locations.  As healthcare evolves, our pharmacists spend more time counseling customers and educating them in all aspects of wellness and medication therapy. After that, they opened a Tobacco barn in 1997 and a gasoline station in 1999.

Apart from all these, in 2007 Brookshire Brothers moved into the convenience store and fuel distribution sector when the retail industry formed a merger with Polk Oil Company.  Brookshire banners also grew significantly in 2014, when they acquired the assets of David’s Supermarkets. With this move, Brookshire Brothers broadened their footprint into the adjacent north-central Texas region.

Brookshire Brothers not only operates and manages retail chains in Texas, but also runs a blog and website. With this, the brand gets to increase the revenue gotten from sales as more clients get to them because of the accessibility associated with trading online. Also, from the blog not only promotes the fresh edibles that can be gotten from the store but through the blog, the client also seeks counsel from professionals in the catering field and get to learn from them.

If you have a product, we want to hear from you!

Mr. Checkout is a national association of independent wagon-jobbers and full-line distributors. We distribute product to approximately 35,000 independent stores around the country and are always seeking the next hot new product. If you have a product, we want to hear from you!

How to get your product into Brookshire Brothers

  1. Understand you client: Before you spend a lot of time and money creating a product, you should know if anyone will want to buy it. Learn more about Market Research
  2. Learn if it’s protectable: Know if you can defend your product against cheap copies if it gets knocked off. Learn more about Copyright and Patent your product
  3. Test your product: Make sure that there’s a demand for your product and the customer understands what you are selling when it’s on the shelf and nobody is there to explain it. Learn more about Product Testing
  4. Perfect your pitch: Before you speak to decision makers, know your numbers, know your retailer and know your logistics in and out. Learn more about Pitching Your Product
  5. Don’t do it alone: If you haven’t been successful in retail before, a secret of success is that you can’t do it alone. Having great sales staff, customer support and marketing partners can take you from zero to success faster than if you tried on your own. Learn more about Retail Partnerships

Contact Brookshire Brothers Buyer

Do not trust any “list” of buyers.

Typically retail buyers change either companies or positions every few years. This strategy helps retailers know that their buyers are not taking “kick-backs” and are selecting the very best product for the very best position each time.

Buyers are typically held to a very rigorous standard of sell-through volume that they must hit and because of this they are risk averse. Your job as a supplier or vendor is to convince them that the buyers going into the stores not only know about what you’re selling but are actively seeking the product in the store currently.

  • Step 1

    Contact Brookshire Brothers Buyer

    Sometimes easier said than done, however you must get on Brookshire Brothers radar.

    Call the Brookshire Brothers corporate phone number and ask for the names of the buyer and assistant buyers in your category.

    Always leave voicemail with whomever the dispatch will connect you.

    Use that information to connect with them on LinkedIn, RangeMe and any other professional social platform.

    Ask your representative at your trade bureau to connect you to the Brookshire Brothers buyers as they will potentially have a better history.

  • Step 2

    Get On Brookshire Brothers Radar

    Use advertising, public relations and marketing to make your brand known to Brookshire Brothers buyer through 3rd party websites & industry media sources.

    Be everywhere that they look, the key is to position your brand as the obvious choice when Brookshire Brothers is looking to either refill a slot or create a new category.

    Latch on to the news of the day and any trend that will make your product fill that niche whether that be Non-GMO or Vegan Leather for example.

    Investing in your brand can only benefit your opportunities in the future. As being “top of mind” will have a ripple effect when you physically present your product at a Brookshire Brothers buyers meeting or trade show in the future.

    Step 2

  • Step 3

    Use Hard Facts

    Brookshire Brothers buyers typically got to their position by picking “winners” and know how to see through the fluff.

    Focus on the numbers, know your bottom dollar during a negotiation and how fees and chargebacks may cut into your position.

    Know that long term success may outweigh short term sales, however financing large purchase orders from Brookshire Brothers when the net result is negative is not sustainable.

    Understand the playing field and the other brands that are in your space, what they are offering as promotion and pricing and how you can stand out against them.

    By knowing that each buyer at Brookshire Brothers probably knows more than you do, take an active listening approach to sales and understand that no is a perfectly acceptable answer that may have saved you millions of dollars on the backend.

How to Submit a Product to Brookshire Brothers

There are several ways to get a product placed in Brookshire Brothers. However, most entrepreneurs only dream about getting their product distributed to major retailers, few actually do it. We have experienced a significant rise in interest since the show Shark Tank started airing on NBC. Mr. Checkout has had the pleasure of working with a few Shark Tank success stories such as KISStixx and 180 Party Cups which are now currently being distributed around the country to stores like Walmart, Target, Kroger, 7-Eleven and more.

If you envision your product would be a good fit for Brookshire Brothers, we have a few steps to help you get your product on their shelves.

Here are the 6 steps you need to take to have your product placed in Brookshire Brothers.

1. Start with the right questions.) Before you try distributing your product to Brookshire Brothers, you need to ask yourself a few basic questions. Do you need to build demand for your product, or is there already a demand for it? Do you know that Brookshire Brothers would be interested in selling your product? If you can strike a deal with Brookshire Brothers, can you handle the production volume? Do you want to sell directly to Brookshire Brothers, or do you want to license your product to a manufacturer that will handle distribution?

2. Be prepared to profit.) Does your product offer enough of a profit margin for Brookshire Brothers? Can you sell your product at a reasonable enough profit to cover the packaging, shipping, commissions, marketing and wholesale distribution? Check Brookshire Brothers guidelines for other fees that you will have to build into the cost of your product in order for you to be able to turn enough of a profit to make the effort worth your while. If you work with a discount retailer, they will try to strip your profits down to zero in order to keep their prices as low as possible.

The typical breakdown of margins are: If a products costs $1 to produce, that product will retail for $4. That product that retails for $4 will wholesale for $2 to distributors and stores that purchase direct. Big box retailers like Brookshire Brothers may offer to pay $1.25 to the manufacturer if the product costs $1 to produce. That is the typical profit margin.

3. Determine if Brookshire Brothers is the right store for your product.) The relationship between you and Brookshire Brothers starts with you browsing their store for competing products. If Brookshire Brothers already has a similar product, it is going to be very difficult to get your product picked up. Spend some time at your local Brookshire Brothers to see what kind of products they are selling, speak to the manager and see if he thinks your product will sell well in their store. Picture in which zone your product would best fit on the shelf and keep in mind that the most precious asset that these big box stores value are their shelf space. Keep this information in mind when you are preparing your presentation to Brookshire Brothers.

If your company is minority or women owned, check Brookshire Brothers website and see if they offer specific opportunities for those designations.

4. Pitch your product to Brookshire Brothers.) Decide whether it will be you or a representative to present your product to Brookshire Brothers. Your presentation depends heavily on your strengths as a businessperson as they will most likely ask financial questions and logistics questions.

It’s common for companies to hire a broker to pitch their product to Brookshire Brothers, as it will be more likely that your product will make it to the next stage if the individual pitching your product has industry knowledge or a personal relationship with Costco. The percentage of commission verses, however generally a broker will take around 5% to represent your product to Brookshire Brothers.

We at Mr. Checkout have experience dealing with brokers and know that there are several retail brokers that have poor business practices that can potentially damage your brand. If you are seeking a legitimate Brookshire Brothers broker, please give us a call for a recommendation. It could save you a huge headache and a lot of money.

5. Complete the required Brookshire Brothers paperwork.) Often Brookshire Brothers will have you go through an application process. However, before submitting the paperwork required by Brookshire Brothers, you should contact a buyer at Brookshire Brothers and let them know your intentions. Having a contact inside of the company will potentially move your application more smoothly through the process.

6. Anticipate the need for increased volume.) Having Brookshire Brothers agree to stock your product will most likely mean a significant increase in volume. You should be prepared to ramp up your production and informing your manufacturer of this opportunity.

Having production, logistics and distribution to sync is not only difficult, it requires a significant amount of time invested in customer relations. Also, Brookshire Brothers may have stipulations in the contract that may penalize you for delays in shipping and production. Have an attorney explain all contracts to you if you don’t understand the terms.

If you’re looking to sell your product to Brookshire Brothers, be sure to thoroughly assess the marketplace, carefully prepare for production growth, and take full advantage of resources available to help you grow your business.

Submit Your Product Now

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