Get Your Product into Big Y Foods

Mr. Checkout is a network of independent wagon-jobbers and full-line distributors. We distribute product to over 35,000 independent stores around the country and have built relationships with hundreds of retail buyers. We are always seeking the next hot new product. If you have a product, we want to hear from you!

How To Get Into Big Y Foods 

Big Y Foods is one of the largest independently owned supermarket chains in New England. The private retail distribution store is the second largest in Southern New England and the fourth largest supermarket chain in New England after Quincy based Stop & Shop, Scarborough based Hannaford, and West Bridgewater based Shaw’s Supermarkets. According to the list of the 500 Largest Private Companies by year 2005’s Forbes magazine, Big Y ranked as the 268th-largest private company in the United States. Big Y Foods product categories include food service, bakery, seafood, deli, floral, frozen food, table and vine, and other products. The company also operates gas stations and convenience stores, as well as pharmacy and wellness centers product categories include butcher, produce, food service, bakery, seafood, deli, floral, frozen food, table and vine, and other products. The company operates gas stations and convenience stores, as well as pharmacy and wellness center and employs over 12,000 people. The company is located in Massachusetts and Connecticut and is headquartered in Springfield, Massachusetts.

Big Y World Class Market is an American grocery store. It is a family-owned supermarket chain founded in 1936 by Gerald and Paul D’Amour in Chicopee, Massachusetts, US. Big Y owns and operates two specialty markets one of which is, Table & Vine, a large specialty liquor and wine store in West Springfield. The other is, Fresh Acres Market, a concept mixing an open-air-style farmers’ market with upscale food choices, in Springfield. Unlike other existing supermarkets, Big Y’s sales runs only during the week from, Thursday to Wednesday, as most customers get paid on Thursdays.

Big Y Foods has grown into one of the largest grocery chain in the Massachusetts region, as more than half of the stores owned by the Big Y Company are the Big Y World Class Markets stands as competitors to some of the big, mass-market stores in the food and service industry. Big Y Foods offers a lot of services. They include; bakeries, floral shops, and delis, with some stores even offering banking, photo processing, babysitting, dry cleaning services and the sale of propane.

In December 1936, Big Y Foods started with the name Y Cash, in Chicopee, Massachusetts. Paul D’Amour, a once upon a time salesman for Wonder Bread, collaborated with his siblings, Gerald, Ann Marie, Yvette, and Gertrude, and purchased the  “Y Cash Market.” It was named this because of its location at the apex of a forked road which formed a “Y” but was later renamed Big Y Foods, Incorporated.

Due to the innovative and adaptive nature of this retail distribution store, Big Y as of March 2019, has been able to achieve a lot by reaching different borders. Big Y now runs and manages 70 supermarkets in Massachusetts and Connecticut especially in the metropolitan areas of Springfield, Worcester, Greater Boston, and Hartford. Big Y Foods opened nine gas stations and convenience stores under the name “Big Y Express” in Western Massachusetts. Big Y employs over 9,200 people, have donated food worth over $4,500,000, and sponsored scholarships costing about $250,000 to more than 300 students.

If you have a product, we want to hear from you!

Mr. Checkout is a national association of independent wagon-jobbers and full-line distributors. We distribute product to approximately 35,000 independent stores around the country and are always seeking the next hot new product. If you have a product, we want to hear from you!

How to get your product into Big Y Foods

  1. Understand you client: Before you spend a lot of time and money creating a product, you should know if anyone will want to buy it. Learn more about Market Research
  2. Learn if it’s protectable: Know if you can defend your product against cheap copies if it gets knocked off. Learn more about Copyright and Patent your product
  3. Test your product: Make sure that there’s a demand for your product and the customer understands what you are selling when it’s on the shelf and nobody is there to explain it. Learn more about Product Testing
  4. Perfect your pitch: Before you speak to decision makers, know your numbers, know your retailer and know your logistics in and out. Learn more about Pitching Your Product
  5. Don’t do it alone: If you haven’t been successful in retail before, a secret of success is that you can’t do it alone. Having great sales staff, customer support and marketing partners can take you from zero to success faster than if you tried on your own. Learn more about Retail Partnerships

Contact Big Y Foods Buyer

Do not trust any “list” of buyers.

Typically retail buyers change either companies or positions every few years. This strategy helps retailers know that their buyers are not taking “kick-backs” and are selecting the very best product for the very best position each time.

Buyers are typically held to a very rigorous standard of sell-through volume that they must hit and because of this they are risk averse. Your job as a supplier or vendor is to convince them that the buyers going into the stores not only know about what you’re selling but are actively seeking the product in the store currently.

  • Step 1

    Contact Big Y Foods Buyer

    Sometimes easier said than done, however you must get on Big Y Foods’s radar.

    Call the Big Y Foods’s corporate phone number and ask for the names of the buyer and assistant buyers in your category.

    Always leave voicemail with whomever the dispatch will connect you.

    Use that information to connect with them on LinkedIn, RangeMe and any other professional social platform.

    Ask your representative at your trade bureau to connect you to the Big Y Foods buyers as they will potentially have a better history.

  • Step 2

    Get On Big Y Foods’s Radar

    Use advertising, public relations and marketing to make your brand known to Big Y Foods’s buyer through 3rd party websites & industry media sources.

    Be everywhere that they look, the key is to position your brand as the obvious choice when Big Y Foods is looking to either refill a slot or create a new category.

    Latch on to the news of the day and any trend that will make your product fill that niche whether that be Non-GMO or Vegan Leather for example.

    Investing in your brand can only benefit your opportunities in the future. As being “top of mind” will have a ripple effect when you physically present your product at a Big Y Foods buyers meeting or trade show in the future.

    Step 2

  • Step 3

    Use Hard Facts

    Big Y Foods buyers typically got to their position by picking “winners” and know how to see through the fluff.

    Focus on the numbers, know your bottom dollar during a negotiation and how fees and chargebacks may cut into your position.

    Know that long term success may outweigh short term sales, however financing large purchase orders from Big Y Foods when the net result is negative is not sustainable.

    Understand the playing field and the other brands that are in your space, what they are offering as promotion and pricing and how you can stand out against them.

    By knowing that each buyer at Big Y Foods probably knows more than you do, take an active listening approach to sales and understand that no is a perfectly acceptable answer that may have saved you millions of dollars on the backend.

How to Submit a Product to Big Y Foods

There are several ways to get a product placed in Big Y Foods. However, most entrepreneurs only dream about getting their product distributed to major retailers, few actually do it. We have experienced a significant rise in interest since the show Shark Tank started airing on NBC. Mr. Checkout has had the pleasure of working with a few Shark Tank success stories such as KISStixx and 180 Party Cups which are now currently being distributed around the country to stores like Walmart, Target, Kroger, 7-Eleven and more.

If you envision your product would be a good fit for Big Y Foods, we have a few steps to help you get your product on their shelves.

Here are the 6 steps you need to take to have your product placed in Big Y Foods.

1. Start with the right questions.) Before you try distributing your product to Big Y Foods, you need to ask yourself a few basic questions. Do you need to build demand for your product, or is there already a demand for it? Do you know that Big Y Foods would be interested in selling your product? If you can strike a deal with Big Y Foods, can you handle the production volume? Do you want to sell directly to Big Y Foods, or do you want to license your product to a manufacturer that will handle distribution?

2. Be prepared to profit.) Does your product offer enough of a profit margin for Big Y Foods? Can you sell your product at a reasonable enough profit to cover the packaging, shipping, commissions, marketing and wholesale distribution? Check Big Y Foods’s guidelines for other fees that you will have to build into the cost of your product in order for you to be able to turn enough of a profit to make the effort worth your while. If you work with a discount retailer, they will try to strip your profits down to zero in order to keep their prices as low as possible.

The typical breakdown of margins are: If a products costs $1 to produce, that product will retail for $4. That product that retails for $4 will wholesale for $2 to distributors and stores that purchase direct. Big box retailers like Big Y Foods may offer to pay $1.25 to the manufacturer if the product costs $1 to produce. That is the typical profit margin.

3. Determine if Big Y Foods is the right store for your product.) The relationship between you and Big Y Foods starts with you browsing their store for competing products. If Big Y Foods already has a similar product, it is going to be very difficult to get your product picked up. Spend some time at your local Big Y Foods to see what kind of products they are selling, speak to the manager and see if he thinks your product will sell well in their store. Picture in which zone your product would best fit on the shelf and keep in mind that the most precious asset that these big box stores value are their shelf space. Keep this information in mind when you are preparing your presentation to Big Y Foods.

If your company is minority or women owned, check Big Y Foods’s website and see if they offer specific opportunities for those designations.

4. Pitch your product to Big Y Foods.) Decide whether it will be you or a representative to present your product to Big Y Foods. Your presentation depends heavily on your strengths as a businessperson as they will most likely ask financial questions and logistics questions.

It’s common for companies to hire a broker to pitch their product to Big Y Foods, as it will be more likely that your product will make it to the next stage if the individual pitching your product has industry knowledge or a personal relationship with Big Y Foods. The percentage of commission verses, however generally a broker will take around 5% to represent your product to Big Y Foods.

We at Mr. Checkout have experience dealing with brokers and know that there are several retail brokers that have poor business practices that can potentially damage your brand. If you are seeking a legitimate Big Y Foods broker, please give us a call for a recommendation. It could save you a huge headache and a lot of money.

5. Complete the required Big Y Foods paperwork.) Often Big Y Foods will have you go through an application process. However, before submitting the paperwork required by Big Y Foods, you should contact a buyer at Big Y Foods and let them know your intentions. Having a contact inside of the company will potentially move your application more smoothly through the process.

6. Anticipate the need for increased volume.) Having Big Y Foods agree to stock your product will most likely mean a significant increase in volume. You should be prepared to ramp up your production and informing your manufacturer of this opportunity.

Having production, logistics and distribution to sync is not only difficult, it requires a significant amount of time invested in customer relations. Also, Big Y Foods may have stipulations in the contract that may penalize you for delays in shipping and production. Have an attorney explain all contracts to you if you don’t understand the terms.

If you’re looking to sell your product to Big Y Foods, be sure to thoroughly assess the marketplace, carefully prepare for production growth, and take full advantage of resources available to help you grow your business.

Submit Your Product Now

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