Get Your Product into Amigos Energy

Mr. Checkout is a network of independent wagon-jobbers and full-line distributors. We distribute product to over 35,000 independent stores around the country and have built relationships with hundreds of retail buyers. We are always seeking the next hot new product. If you have a product, we want to hear from you!

How To Get Into Amigo Energy

Amigo Energy is a fairly recent electric utility seller in Texas, founded in 2003. Amigo Energy is a subsidiary of just Energy Group Inc., a publicly traded company with 1.8 million active customers across North America. The headquarters of the electrical behemoth is located in Houston, Texas, United states, and they provide electricity for their customers within the Texas environs.

The year 2007 saw a merger between Amigo Energy and Fulcrum power Services and subsequently, Tara Energy was added to its list of ever expanding power companies. And in August 2011, The Canadian firm Just Energy, acquired fulcrum and its subsidiary, Amigo energy.

Amigo has been ranked 17thby a 2009 U.S. Energy information Administration report on a list of the largest power marketer by number of consumers. In essence, they top over 50 0ther energy providers in customer base and size.

Distributing to this type of retailer can be very beneficial. Considering the large consumer base, this would be an ideal company, with large room for profit base. Getting your goods to as much people as possible is the aim of business, and this would easily be facilitated through Amigo Energy.

They also offer up a residential light and light for business policy, this goes to show how interested they are in the actual distribution of power, and care for members of the Texan society.

Amigo Energy provides some benefits for its customers, and this has brought about its huge customer base and trust in its services. Nights free, Just green plan, No deposit electricity

The Nights free plan allows consumers to enjoy 70 free kilowatts-hour of electricity every single week, this helps in saving cash, saving energy, and ensuring that the homes of consumers are satisfied at night. Amigo Energy’s attention to details is exactly what is needed for proper distribution, and the securing of a faithful consumer.

Just Green plan as the name implies, is one that has the earth at heart. Amigo Energy makes use of renewable sources of energy, at a reasonable rate, and this plan is made available to all its consumers. It also affords the consumer, the opportunity to reduce the rate of reliance on nonrenewable sources of energy.

No deposit electricity, this plan as its name implies, allows consumers to enjoy power without paying for it upfront, it is one that is society friendly and aims to foster full enjoyment of electricity for all of Amigo Energy’s customers.

The world basically thrives on energy. From automobiles, to machineries, to plants, and even household appliances, there has to be something to ignite the fuse and propel some drive. This is where the work of energy companies comes in. The energy companies are looking at ways of getting their customers the best and efficient value in energy they can buy. This is what Amigo Energy does. They produce highly efficient energy products that make your engines last longer. They go into a lot of research on how to offer more than energy to their customers.


Mr. Checkout is a national association of independent wagon-jobbers and full-line distributors. We distribute product to approximately 35,000 independent stores around the country and are always seeking the next hot new product. If you have a product, we want to hear from you!

How to get your product into Amigo Energy

  1. Understand you client: Before you spend a lot of time and money creating a product, you should know if anyone will want to buy it. Learn more about Market Research
  2. Learn if it’s protectable: Know if you can defend your product against cheap copies if it gets knocked off. Learn more about Copyright and Patent your product
  3. Test your product: Make sure that there’s a demand for your product and the customer understands what you are selling when it’s on the shelf and nobody is there to explain it. Learn more about Product Testing
  4. Perfect your pitch: Before you speak to decision makers, know your numbers, know your retailer and know your logistics in and out. Learn more about Pitching Your Product
  5. Don’t do it alone: If you haven’t been successful in retail before, a secret of success is that you can’t do it alone. Having great sales staff, customer support and marketing partners can take you from zero to success faster than if you tried on your own. Learn more about Retail Partnerships

Contact Amigo Energy Buyer

Do not trust any “list” of buyers.

Typically retail buyers change either companies or positions every few years. This strategy helps retailers know that their buyers are not taking “kick-backs” and are selecting the very best product for the very best position each time.

Buyers are typically held to a very rigorous standard of sell-through volume that they must hit and because of this they are risk averse. Your job as a supplier or vendor is to convince them that the buyers going into the stores not only know about what you’re selling but are actively seeking the product in the store currently.

  • Step 1

    Contact Amigo Energy Buyer

    Sometimes easier said than done, however you must get on Amigo Energy’s radar.

    Call the Amigo Energy’s corporate phone number and ask for the names of the buyer and assistant buyers in your category.

    Always leave voicemail with whomever the dispatch will connect you.

    Use that information to connect with them on LinkedIn, RangeMe and any other professional social platform.

    Ask your representative at your trade bureau to connect you to the Amigo Energy buyers as they will potentially have a better history.

  • Step 2

    Get On Amigo Energy’s Radar

    Use advertising, public relations and marketing to make your brand known too Amigo Energy’s buyer through 3rd party websites & industry media sources.

    Be everywhere that they look, the key is to position your brand as the obvious choice when Amigo Energy is looking to either refill a slot or create a new category.

    Latch on to the news of the day and any trend that will make your product fill that niche whether that be Non-GMO or Vegan Leather for example.

    Investing in your brand can only benefit your opportunities in the future. As being “top of mind” will have a ripple effect when you physically present your product at a Amigo Energy buyers meeting or trade show in the future.

    Step 2

  • Step 3

    Use Hard Facts

    Amigo Energy buyers typically got to their position by picking “winners” and know how to see through the fluff.

    Focus on the numbers, know your bottom dollar during a negotiation and how fees and chargebacks may cut into your position.

    Know that long term success may outweigh short term sales, however financing large purchase orders from Amigo Energy when the net result is negative is not sustainable.

    Understand the playing field and the other brands that are in your space, what they are offering as promotion and pricing and how you can stand out against them.

    By knowing that each buyer at Amigo Energy probably knows more than you do, take an active listening approach to sales and understand that no is a perfectly acceptable answer that may have saved you millions of dollars on the backend.

How to Submit a Product to Amigo Energy

There are several ways to get a product placed in Amigo Energy. However, most entrepreneurs only dream about getting their product distributed to major retailers, few actually do it. We have experienced a significant rise in interest since the show Shark Tank started airing on NBC. Mr. Checkout has had the pleasure of working with a few Shark Tank success stories such as KISStixx and 180 Party Cups which are now currently being distributed around the country to stores like Walmart, Target, Kroger, 7-Eleven and more.

If you envision your product would be a good fit for Amigo Energy, we have a few steps to help you get your product on their shelves.

Here are the 6 steps you need to take to have your product placed in Amigo Energy.

1. Start with the right questions.) Before you try distributing your product to Amigo Energy, you need to ask yourself a few basic questions. Do you need to build demand for your product, or is there already a demand for it? Do you know that Amigo Energy would be interested in selling your product? If you can strike a deal with Amigo Energy, can you handle the production volume? Do you want to sell directly to Amigo Energy, or do you want to license your product to a manufacturer that will handle distribution?

2. Be prepared to profit.) Does your product offer enough of a profit margin for Amigo Energy? Can you sell your product at a reasonable enough profit to cover the packaging, shipping, commissions, marketing and wholesale distribution? Check Amigo Energy’s guidelines for other fees that you will have to build into the cost of your product in order for you to be able to turn enough of a profit to make the effort worth your while. If you work with a discount retailer, they will try to strip your profits down to zero in order to keep their prices as low as possible.

The typical breakdown of margins are: If a products costs $1 to produce, that product will retail for $4. That product that retails for $4 will wholesale for $2 to distributors and stores that purchase direct. Big box retailers like Amigo Energy may offer to pay $1.25 to the manufacturer if the product costs $1 to produce. That is the typical profit margin.

3. Determine if Amigo Energy is the right store for your product.) The relationship between you and Amigo Energy starts with you browsing their store for competing products. If Amigo Energy already has a similar product, it is going to be very difficult to get your product picked up. Spend some time at your local Amigo Energy to see what kind of products they are selling, speak to the manager and see if he thinks your product will sell well in their store. Picture in which zone your product would best fit on the shelf and keep in mind that the most precious asset that these big box stores value are their shelf space. Keep this information in mind when you are preparing your presentation to Amigo Energy.

If your company is minority or women owned, check Amigo Energy’s website and see if they offer specific opportunities for those designations.

4. Pitch your product to Amigo Energy.) Decide whether it will be you or a representative to present your product to Amigo Energy. Your presentation depends heavily on your strengths as a businessperson as they will most likely ask financial questions and logistics questions.

It’s common for companies to hire a broker to pitch their product to Amigo Energy, as it will be more likely that your product will make it to the next stage if the individual pitching your product has industry knowledge or a personal relationship with Amigo Energy. The percentage of commission verses, however generally a broker will take around 5% to represent your product to Amigo Energy.

We at Mr. Checkout have experience dealing with brokers and know that there are several retail brokers that have poor business practices that can potentially damage your brand. If you are seeking a legitimate Amigo Energy broker, please give us a call for a recommendation. It could save you a huge headache and a lot of money.

5. Complete the required Amigo Energy paperwork.) Often Amigo Energy will have you go through an application process. However, before submitting the paperwork required by Amigo Energy, you should contact a buyer at Amigo Energy and let them know your intentions. Having a contact inside of the company will potentially move your application more smoothly through the process.

6. Anticipate the need for increased volume.) Having Amigo Energy agree to stock your product will most likely mean a significant increase in volume. You should be prepared to ramp up your production and informing your manufacturer of this opportunity.

Having production, logistics and distribution to sync is not only difficult, it requires a significant amount of time invested in customer relations. Also, Amigo Energy may have stipulations in the contract that may penalize you for delays in shipping and production. Have an attorney explain all contracts to you if you don’t understand the terms.

If you’re looking to sell your product to Amigo Energy, be sure to thoroughly assess the marketplace, carefully prepare for production growth, and take full advantage of resources available to help you grow your business.

Submit Your Product Now

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