Convenience Store Distributors

How to Distribute New Products in America

So you have a new product and you want to have it distributed in the USA? The task starts with a lot of dedication to your product and a serious amount of time put into the considerations of how you are going to go about this. The United States of America is a very large country with many different types of people. A product that sells well on the east coast may not sell well on the west coast.

In order to get your product to the US consumer market you have to go through a distribution network. Mr. Checkout offers a national distribution network that you will need a way to physically have your product delivered to your potential clients.

  • The need for joining a distribution network serves several functions and some include;
  • Reducing the number of marketplace contacts and results in a more efficient system
  • Matching the requirements of individual consumers to the outputs of various producers
  • Standardizing to improve the efficiency
  • Holding inventory to increase market response and lower transportation costs
  • Physical distribution of the products.

It is extremely important to your company to ensure you have a good relationship with your distribution channels. Remember, they are acting as the “parents” for the part of the business that is extremely time consuming and draining to pursue on your own. For example, your distribution company will help to play the middle man between the brand names and the final destination which is your shelves.

If you want to get your product out there you will have to go through one of the following means;


Direct Selling in America

Direct selling is driven by the fact that you sell products directly to the consumers. Methods typically include catalogues, home parties, door-to-door selling, telephone sales and retail craft shows.


Indirect Selling

This occurs when you are selling to a distributor or an agent. They act as the salesmen for your product while you provide the DSD shipping they require to reduce the costs of performing their services. Indirect sales most commonly happens with major store-fronts that require such a mass representation of goods.


US Wholesalers / US Distributors

These are two terms used to describe the same subject. The US distributor or US wholesaler buys the product from the producers who would normally sell the product to the end source. Rather, they build packages of these goods that they purchase from their manufacturers in order to provide an ease of service that allows their industry to thrive.


International Brokers and International Agents

An International broker or agent acts as an independent salesman on behalf of the differing distributors and service providers. They have access to many packages from many different companies. This source allows the broker or agent to find a business plan that caters specifically to what best suits your company.