How to Distribute a New Product

Mr. Checkout is a national group of independent distributors, full-line grocery distributors and wagon-jobbers. Our distributors service approximately 40,000 stores around the country, who turn to Mr. Checkout to find the next hot new product to carry.

How Do I Distribute a New Product

Shark TankNow that you’ve created a new product, it’s time to take the next steps to get it into the world and into the hands of the consumer. But you may be wondering how to distribute a new product; how do you sort through the jargon and piles of information to find the best option for the great idea you’ve created?

We’re here to guide you on your entrepreneurial journey and explain how to distribute a new product. Follow these steps and see how you can attract new distributors, find a convenience store wholesaler and identify the right convenience store distributor for your new product.

By now you have a viable product with a specific target market. You, the entrepreneur, are confident in its ability to fill an existing want or need today’s consumers have.

In order to distribute a new product, you’re going to want to attract new distributors. In order to do this, you’re going to want to make a good impression on those you approach. When you approach distributors, have a well-researched marketing plan and a fully developed business plan. Show prospective distributors what your product has the potential to do. These documents will prove you mean business. A thorough business plan and a comprehensive marketing plan are the building blocks of any successful business endeavor. If you want to attract new distributors, your product needs to demonstrate earning potential, it needs to have value. This is known as a Unique Selling Proposition (USP), or what makes your product better or different than another product; it is what sets your new product apart from the rest. A thoroughly researched, well prepared presentation will help you demonstrate your product’s USP; it will show its value and will attract the distributors you need to get your new product to market.

If you follow the above steps, you will appear attractive and impressive when approaching new distributors and convenience store wholesalers. In general, it can be challenging to break into the convenience store market, even if you have an amazing product that is perfect for convenience stores. This hurdle exists because numerous convenience stores and the distributors who service them are independently owned. Joining an independent distributor network allows you to reach out directly to the convenience store distributors that might be apathetic to your new product proposal if you were to go at it alone. You can use a service like Mr. Checkout where you have instant access to almost 1,000 distributors, many of which service convenience stores. Browse the interactive directory of distributors to see which convenience store distributor is right for your new product.

If you have a product, we want to hear from you!